Not thousands. Not hundreds.

Preview text: Just a handful at a time - here’s why that matters.

IndigowaresWednesday, Jul 22, 2026 at 12:04 AM EasternKlaviyo
IndigowaresNot thousands. Not hundreds.
Subject
Not thousands. Not hundreds.
Preview text
Just a handful at a time - here’s why that matters.
From
lisa@indigowares.com
Sent
Wed Jul 22, 2026, 12:04 AM ET
Sent to
indigowares.com
Size
53 KB
Images
9
Links
13, 6 of them buttons
Subject length
28 characters

Against Indigowares's usual

Sent in the 12 AM hour, which holds 8% of its emails; 32% arrive in the 2 PM hour. The subject is 28 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Lisa at INDIGOWARES <[email protected]>
Subject
Not thousands. Not hundreds.
Date
Wed, 22 Jul 2026 04:04:09 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
mail.indigowares.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=indigowares.com s=kl1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-12.kmta.shared.klaviyomail.com [170.203.20.12] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 9, 2026 12:26 PMJust Landed: Blue Grid Pintuck Shirt! 💙
Aug 2, 2026 3:30 AMBought yourself a payday treat yet?
Jul 23, 2026 2:44 PMNew! Your favourite trousers in a timeless stripe.
Jul 22, 2026 12:04 AMNot thousands. Not hundreds. (this email)
Jul 21, 2026 12:03 AMA little pattern temptation…
Jul 16, 2026 2:37 PMNew pieces now on sale 👀
Jul 10, 2026 1:49 PMNew Kantha Chore Jackets Just Landed!

More from Indigowares

All Indigowares emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.