They Sent It

Buy it once

Most jewelry is hollow. Here’s why ours isn’t.

INOSaturday, Oct 17, 2026 at 3:03 AM EasternKlaviyo
INOBuy it once
Subject
Buy it once
Preview text
Most jewelry is hollow. Here’s why ours isn’t.
From
hello@ino.jewelry
Brand
INO
Sent
Sat Oct 17, 2026, 3:03 AM ET
Sent to
ino.jewelry
Size
51 KB
Images
18
Links
19, 1 of them buttons
Subject length
11 characters

Against INO's usual

Sent in the 3 AM hour, which holds 13% of its emails; 22% arrive in the 12 PM hour. The subject is 11 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
Buy it once
Date
Sat, 17 Oct 2026 07:03:43 +0000 (UTC)
Message-ID domain
geopod-ismtpd-7
Return-Path domain
emails.ino.jewelry
DKIM signature
d=ino.jewelry s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-lx4xn with SMTP
  2. from (unnamed) by geopod-ismtpd-7 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 22, 2026 3:03 AMYou haven't held one yet
Oct 20, 2026 3:05 AMYou haven't held one yet
Oct 19, 2026 3:05 AMBuy it once
Oct 17, 2026 3:03 AMBuy it once (this email)
Oct 16, 2026 11:33 AMNYC, our pop-up is Oct 23 and 24
Oct 16, 2026 10:04 AMYou haven't held one yet
Oct 16, 2026 1:08 AMFor people who look twice

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