The second order pattern

Preview text: Sand and white lead the reorder

InShapeTuesday, Aug 11, 2026 at 7:01 PM EasternKlaviyo
InShapeThe second order pattern
Subject
The second order pattern
Preview text
Sand and white lead the reorder
From
support@in-shape.co
Brand
InShape
Sent
Tue Aug 11, 2026, 7:01 PM ET
Size
44 KB
Images
14
Links
15, 1 of them buttons
Subject length
24 characters

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Sent in the 7 PM hour, which holds 17% of its emails; 53% arrive in the 6 PM hour. The subject is 24 characters; its average is 28.

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Sent just before and after

Aug 20, 2026 6:02 PMCheap tanks cost more
Aug 18, 2026 7:01 PMThe tank guys keep borrowing
Aug 13, 2026 6:03 PMThe shirt has to last the day
Aug 11, 2026 7:01 PMThe second order pattern (this email)
Aug 9, 2026 6:00 PMWhy black wins every morning
Aug 7, 2026 6:01 PMStop buying new shirts
Aug 4, 2026 6:30 PMDifferent guys, same review

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