The second-order pattern
Preview text: White first, Sand next
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- Subject
- The second-order pattern
- Preview text
- White first, Sand next
- From
- support@
in-shape.co - Brand
- InShape
- ESP
- Klaviyo
- Sent
- Thu Jul 23, 2026, 7:01 PM ET
- Size
- 38 KB
- Images
- 10
- Links
- 11, 1 of them buttons
- Subject length
- 24 characters
Against InShape's usual
Sent in the 7 PM hour, which holds 17% of its emails; 53% arrive in the 6 PM hour. The subject is 24 characters; its average is 28.
Sent just before and after
| Jul 30, 2026 5:35 PM | The Real Difference? We'll Show You 💪 | |
| Jul 29, 2026 5:34 PM | Thinking about In Shape? | |
| Jul 27, 2026 7:01 PM | Buy 2, get 1 free | |
| Jul 23, 2026 7:01 PM | The second-order pattern (this email) | |
| Jul 20, 2026 6:30 PM | Bought for work, worn everywhere | |
| Jul 17, 2026 6:30 PM | Skip the new wardrobe | |
| Jul 14, 2026 6:00 PM | Conference shirt, conference day |
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