The Outerwear Edit
Preview text: From lighter layers to heavyweight wool, find the right one for the days ahead.
Using this email in an article? Credit: ISTO. email via They Sent It, with a link to this page. Full-size image
- Subject
- The Outerwear Edit
- Preview text
- From lighter layers to heavyweight wool, find the right one for the days ahead.
- From
- hello@
isto.pt - Brand
- ISTO.
- ESP
- Klaviyo
- Sent
- Thu Nov 5, 2026, 2:01 PM ET
- Size
- 62 KB
- Images
- 13
- Links
- 16, 3 of them buttons
- Subject length
- 18 characters
Against ISTO.'s usual
Sent in its busiest hour, 2 PM, which holds 24% of its emails. The subject is 18 characters; its average is 27.
Sent just before and after
| Nov 5, 2026 2:01 PM | The Outerwear Edit (this email) | |
| Nov 3, 2026 2:01 PM | Wool Cardigan: 100% Portuguese | |
| Nov 1, 2026 2:00 PM | The Art of Layering | |
| Oct 30, 2026 3:00 PM | Meet Your Autumn Layers | |
| Oct 30, 2026 5:55 AM | Still thinking about this? | |
| Oct 29, 2026 9:54 AM | Still thinking about this? | |
| Oct 26, 2026 5:00 PM | The Flannel Guide |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Nov 5, 2026.
