IT'S A FAD. Sara Leonardi email archive

The sale. Yours first.

Nov 4, 2026 11:13 PM

Just Landed: Tulum Woven & Tokyo Woven 🌞

Nov 3, 2026 12:32 PM

Muse- Your Melbourne Cup look is here - Botanica Nomad has arrived 🌸

Oct 29, 2026 1:15 PM

Just Landed: Tokyo Woven & Naxos Sarong Dress 💙

Oct 22, 2026 12:01 PM

See how it's worn, styled and loved 💃

Oct 20, 2026 8:58 PM

Latest drop from IT'S A FAD. 💃🌸

Oct 18, 2026 6:30 PM

New arrivals for every what-to-wear moment.

Oct 16, 2026 11:30 AM

Welcome to IT'S A FAD. - you're in good company

Oct 13, 2026 8:55 PM

Just Landed: Ruby Red Paisley  ❤️

Oct 9, 2026 6:31 PM

New from Noosa: Secret Garden  🌸✨

Oct 1, 2026 7:03 PM

Ophelia, in every mood — IT'S A FAD. 🌸

Sep 24, 2026 7:30 PM

Catch every stunning detail from the latest drop 🌸

Sep 20, 2026 7:15 PM

A note from Sara - for the season ahead 🌸

Sep 18, 2026 7:15 PM

Don't miss our Spring drop!

Sep 16, 2026 7:15 PM

Ophelia, wherever spring takes you - IT'S A FAD.

Sep 14, 2026 7:15 PM

🌸 New Spring arrivals are online!

Sep 10, 2026 7:49 PM

Back in Stock: Ophelia Butterfly Shirt + New Short Sizes - IT'S A FAD.

Sep 7, 2026 7:30 PM

Spring pieces, final sizes + a Noosa feature -

Sep 3, 2026 7:15 PM

You Said It Best — IT'S A FAD.

Aug 29, 2026 7:15 AM