The scale is lying to you
Preview text: A tape measure and a trend line. That's the entire system.
Using this email in an article? Credit: JJ Virgin email via They Sent It, with a link to this page. Full-size image
- Subject
- The scale is lying to you
- Preview text
- A tape measure and a trend line. That's the entire system.
- From
- jj@
jjvirgin.com - Brand
- JJ Virgin
- ESP
- Klaviyo
- Sent
- Wed Sep 16, 2026, 1:14 PM ET
- Sent to
- jjvirgin.net
- Size
- 95 KB
- Images
- 11
- Links
- 10, 2 of them buttons
- Subject length
- 25 characters
Against JJ Virgin's usual
Sent in the 1 PM hour, which holds 6% of its emails; 19% arrive in the 7 AM hour. The subject is 25 characters; its average is 40.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- JJ Virgin <[email protected]>
- Subject
- The scale is lying to you
- Date
- Wed, 16 Sep 2026 17:14:04 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.hello.jjvirgin.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=hello.jjvirgin.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Sep 21, 2026 4:12 PM | Fix your Gut. Calm your Brain. | |
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| Sep 18, 2026 2:15 PM | Transform Your Healing: Discover Red Light Therapy | |
| Sep 16, 2026 1:14 PM | The scale is lying to you (this email) | |
| Sep 15, 2026 2:31 PM | Lesson 3: there is no such thing as "fiber" | |
| Sep 13, 2026 8:03 AM | The Sunday Recipe: the 25-gram breakfast bowl | |
| Sep 12, 2026 8:31 AM | Four bestsellers. This one was the hardest. |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 16, 2026.
