We got tired of gear that didn't work.
Preview text: So we built our own.

Using this email in an article? Credit: Joolca email via They Sent It, with a link to this page. Full-size image
- Subject
- We got tired of gear that didn't work.
- Preview text
- So we built our own.
- From
- support@
joolca.com.au - Brand
- Joolca
- ESP
- Klaviyo
- Sent
- Tue Sep 22, 2026, 7:46 PM ET
- Sent to
- Australia (joolca.com.au)
- Size
- 43 KB
- Images
- 14
- Links
- 17, 1 of them buttons
- Subject length
- 38 characters
Against Joolca's usual
Sent in the 7 PM hour, which holds 6% of its emails; 25% arrive in the 4 AM hour. The subject is 38 characters; its average is 32.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Joolca <[email protected]>
- Subject
- We got tired of gear that didn't work.
- Date
- Tue, 22 Sep 2026 23:46:50 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-1
- Return-Path domain
- send.joolca.com.au
- DKIM signature
- d=joolca.com.au s=s1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-58r4j with SMTP
- from (unnamed) by geopod-ismtpd-1 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Sep 25, 2026 8:32 PM | Weekend loading ⛺ | |
| Sep 24, 2026 6:32 PM | Don't let someone else win with your camp hack | |
| Sep 24, 2026 3:36 AM | Wanna see it in the outdoors? | |
| Sep 22, 2026 7:46 PM | We got tired of gear that didn't work. (this email) | |
| Sep 22, 2026 2:05 AM | Still thinking it over, there? | |
| Sep 21, 2026 8:33 PM | The problem nobody wants to talk about | |
| Sep 16, 2026 4:32 AM | The Great(er) Outdoors Awards are here, mate |
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Nov 8, 2026 5:36 PM
We got tired of gear that didn't work.
Nov 8, 2026 12:46 PM
Still thinking it over, there?
Nov 7, 2026 11:12 PM
We got tired of gear that didn't work.
Nov 7, 2026 9:46 AM
Still thinking it over, there?
Nov 6, 2026 9:10 PM
Nov 6, 2026 6:30 PM
Nov 6, 2026 11:36 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 22, 2026.











