I’m lowering the discount at midnight

Preview text: 40% is about to become 33%. Just a few more hours to shop the biggest sale of the year.

Friday, Nov 6, 2026 at 7:30 PM EasternKlaviyo

JotI’m lowering the discount at midnight

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Subject: I’m lowering the discount at midnight
Preview text: 40% is about to become 33%. Just a few more hours to shop the biggest sale of the year.
From: hello@jot.co
Brand: Jot
ESP: Klaviyo
Sent: Fri Nov 6, 2026, 7:30 PM ET
Sent to: Colombia (jot.co), jot.coffee, jotcoffee.com
Size: 34 KB
Images: 6
Links: 5
Subject length: 38 characters

Against Jot's usual

Sent in the 7 PM hour, which holds 22% of its emails; 46% arrive in the 11 AM hour. The subject is 38 characters; its average is 29.

	Nov 8, 2026 8:00 PM	I'm about to turn off the sale
	Nov 7, 2026 12:01 PM	33%, but only 'til tomorrow
	Nov 6, 2026 7:30 PM	I’m lowering the discount at midnight (this email)
	Nov 6, 2026 11:06 AM	40% today. 33% tomorrow.
	Nov 4, 2026 11:00 AM	Free fall mug. Now in mint 😯
	Oct 30, 2026 11:15 AM	See what all the fuzz is about
	Oct 28, 2026 11:00 AM	Free Mocha 'til midnight. Mwahaha!