Why some knitters keep coming back to the same projects

Preview text: Hey lovely, Elsie here. There’s a reason some projects become the ones knitters return to…

Monday, May 18, 2026 at 10:30 PM EasternKlaviyo

KnityDesignsWhy some knitters keep coming back to the same projects

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Subject: Why some knitters keep coming back to the same projects
Preview text: Hey lovely, Elsie here. There’s a reason some projects become the ones knitters return to…
From: support@knitydesigns.com
Brand: KnityDesigns
ESP: Klaviyo
Sent: Mon May 18, 2026, 10:30 PM ET
Size: 14 KB
Images: 1
Links: 3, 1 of them buttons
Subject length: 55 characters

Against KnityDesigns's usual

Sent in its busiest hour, 10 PM, which holds 26% of its emails. The subject is 55 characters; its average is 37.

	May 28, 2026 3:30 PM	The simplest sweater you’ll actually finish
	May 22, 2026 11:00 PM	“I didn’t stop halfway through this one.”
	May 20, 2026 3:30 PM	The kind of project you come back to every night
	May 18, 2026 10:30 PM	Why some knitters keep coming back to the same projects (this email)
	May 16, 2026 10:30 PM	The projects people actually finish tend to have this in common
	May 14, 2026 11:00 PM	This is usually what gets knitters unstuck
	May 12, 2026 3:30 PM	You could finish this by Sunday