They Sent It

URGENT: ⚠️ This is really bad.

We’ve f*cked up.

Koi FootwearTuesday, Jun 23, 2026 at 1:01 PM EasternKlaviyo
Koi FootwearURGENT: ⚠️ This is really bad.
Subject
URGENT: ⚠️ This is really bad.
Preview text
We’ve f*cked up.
From
hello@koifootwear.com
Sent
Tue Jun 23, 2026, 1:01 PM ET
Sent to
koifootwear.com
Size
19 KB
Images
2
Links
2
Subject length
31 characters

Against Koi Footwear's usual

Sent in the 1 PM hour, which holds 23% of its emails; 25% arrive in the 7 AM hour. The subject is 31 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Koi Footwear <[email protected]>
Subject
URGENT: ⚠️ This is really bad.
Date
Tue, 23 Jun 2026 17:01:48 +0000 (UTC)
Message-ID domain
geopod-ismtpd-25
Return-Path domain
k1.send.koifootwear.com
DKIM signature
d=send.koifootwear.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1274.shared.klaviyomail.com [167.89.11.11] by our receiving server with ESMTPS
  2. by recvd-…-p7vtc with SMTP
  3. from (unnamed) by geopod-ismtpd-25 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Jul 10, 2026 1:00 PMTHE SALE IS GOING CRAZY.
Jul 8, 2026 1:00 PMUP TO 75% OFF IS LIVE.
Jul 5, 2026 1:00 PMEvery brand is putting their prices up.
Jul 1, 2026 3:00 PM50% OFF…🤫
Jun 30, 2026 2:02 PMeveryone keeps asking...
Jun 25, 2026 1:03 PMOur most common complaint 💬😥
Jun 23, 2026 1:01 PMURGENT: ⚠️ This is really bad. (this email)

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