Buddy, what actually makes something premium?

Preview text: It probably isn't the packaging, the price, or the word “luxury.”

KONGWednesday, Aug 12, 2026 at 9:59 AM EasternKlaviyo
KONGBuddy, what actually makes something premium?
Subject
Buddy, what actually makes something premium?
Preview text
It probably isn't the packaging, the price, or the word “luxury.”
From
support@shop.kongrolls.com
Brand
KONG
Sent
Wed Aug 12, 2026, 9:59 AM ET
Size
31 KB
Images
2
Links
7, 3 of them buttons
Subject length
45 characters

Against KONG's usual

Sent in the 9 AM hour, which holds 22% of its emails; 43% arrive in the 8 AM hour. The subject is 45 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
Buddy, what actually makes something premium?
Date
Wed, 12 Aug 2026 13:59:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.shop.kongrolls.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=shop.kongrolls.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 23, 2026 9:32 AMBuddy, how many bottles are in your shower right now?
Aug 20, 2026 8:32 AMBuddy, we made bathrooms weird🤌
Aug 16, 2026 8:42 AMBuddy, one bar to rule them all! 🧼
Aug 12, 2026 9:59 AMBuddy, what actually makes something premium? (this email)
Aug 6, 2026 8:48 AMBuddy, health warning on toilet paper?
Aug 2, 2026 8:38 AMBuddy, wellness routine skipping 1 room?
Jul 30, 2026 8:46 AMYour bathroom's secret: the forest!🌴

More from KONG

All KONG emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.