They Sent It

Something New Is Loading...

Initiating [Spoiler Alert]

Kraken RumWednesday, Sep 30, 2026 at 3:00 PM EasternKlaviyo
Kraken RumSomething New Is Loading...
Subject
Something New Is Loading...
Preview text
Initiating [Spoiler Alert]
From
info@krakenrum.com
Sent
Wed Sep 30, 2026, 3:00 PM ET
Sent to
krakenrum.com, krakentakedown.com, krakopensummer.com
Size
31 KB
Images
7
Links
9
Subject length
27 characters

Against Kraken Rum's usual

Sent in the 3 PM hour, which holds 3% of its emails; 16% arrive in the 6 AM hour. The subject is 27 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Kraken <[email protected]>
Subject
Something New Is Loading...
Date
Wed, 30 Sep 2026 19:00:22 +0000 (UTC)
Message-ID domain
geopod-ismtpd-32
Return-Path domain
emails.krakenrum.com
DKIM signature
d=krakenrum.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-kg7hg with SMTP
  2. from (unnamed) by geopod-ismtpd-32 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 9, 2026 10:50 PMThe is calling your name!
Oct 9, 2026 4:11 PMWelcome To The League, VIP.
Sep 30, 2026 6:32 PMThe is calling your name!
Sep 30, 2026 3:00 PMSomething New Is Loading... (this email)
Sep 3, 2026 5:04 PMKraken Merch Sale Starts NOW 🚨
Aug 20, 2026 12:05 AMThe is calling your name!
Aug 19, 2026 9:03 PMLimited Edition Kraken X Games Gear Is Here

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