Don't panic. Why "Oops" emails work

Preview text: [What you need to know this week from Nonprofit Marketing Guide]

Wednesday, Jul 22, 2026 at 10:37 AM EasternActiveCampaign

Kris-Nonprofit Marketing GuideDon't panic. Why "Oops" emails work

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Subject: Don't panic. Why "Oops" emails work
Preview text: [What you need to know this week from Nonprofit Marketing Guide]
From: kristina@nonprofitmarketingguide.com
Brand: Kris-Nonprofit Marketing Guide
ESP: ActiveCampaign
Sent: Wed Jul 22, 2026, 10:37 AM ET
Sent to: nonprofitcommunicationsguide.com, nonprofitmarketingguide.com
Size: 89 KB
Images: 4
Links: 42, 16 of them buttons
Subject length: 35 characters

Against Kris-Nonprofit Marketing Guide's usual

Sent in the 10 AM hour, which holds 14% of its emails; 16% arrive in the 11 AM hour. The subject is 35 characters; its average is 60.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Kristina Leroux <[email protected]>
Reply-To: …@mail-42-236.acems1.com
Subject: Don't panic. Why "Oops" emails work
Date: Wed, 22 Jul 2026 14:37:18 +0000 (GMT)
Message-ID domain: service-8
Return-Path domain: em-3631150.nonprofitmarketingguide.com
DKIM signature: d=nonprofitmarketingguide.com s=acdkim1; d=acems1.com s=acdkim1
List-Unsubscribe: Present, one-click
Mailer: ActiveCampaign Mailer
Feedback-ID sender: activecampaign

Other sending headers (names only): X-KumoRef, X-DKIM-Options, X-Virtual-Mta, X-250ok-CID, X-Sending-Engine, X-Report-Abuse, X-lid, X-mid

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