Wait… that's a wig?! 😍

Preview text: That's the reaction we're going for.

Lace Layer

Wednesday, Oct 21, 2026 at 4:30 PM EasternKlaviyo

Lace LayerWait… that's a wig?! 😍

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Wait… that's a wig?! 😍 - email from Lace Layer

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Subject: Wait… that's a wig?! 😍
Preview text: That's the reaction we're going for.
From: info@lacelayer.com
Brand: Lace Layer
ESP: Klaviyo
Sent: Wed Oct 21, 2026, 4:30 PM ET
Size: 47 KB
Images: 11
Links: 10, 4 of them buttons
Subject length: 22 characters

Against Lace Layer's usual

Sent in its busiest hour, 4 PM, which holds 60% of its emails. The subject is 22 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Lace Layer <[email protected]>
Subject: Wait… that's a wig?! 😍
Date: Wed, 21 Oct 2026 20:30:04 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.lacelayer.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.lacelayer.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 31, 2026 4:30 PM	BOO! Your lace is showing. 💀
	Oct 28, 2026 4:30 PM	What does your wig mean to you?
	Oct 25, 2026 4:30 PM	“FINALLY, with this glue, it doesn't move!!!”
	Oct 21, 2026 4:30 PM	Wait… that's a wig?! 😍 (this email)
	Oct 19, 2026 4:31 PM	Keep 'em guessing 💅
	Oct 17, 2026 4:30 PM	More glue ≠ more hold 👀
	Oct 17, 2026 10:07 AM	Got Questions? We’ve Got Answers!