They Sent It

How to Start a Cult

Worked for me. Accidentally.

Lady PengTuesday, Oct 20, 2026 at 11:02 AM EasternKlaviyo
Lady PengHow to Start a Cult
Subject
How to Start a Cult
Preview text
Worked for me. Accidentally.
From
hello@ladypeng.com
Sent
Tue Oct 20, 2026, 11:02 AM ET
Size
47 KB
Images
9
Links
8, 4 of them buttons
Subject length
19 characters

Against Lady Peng's usual

Sent in the 11 AM hour, which holds 10% of its emails; 16% arrive in the 6 PM hour. The subject is 19 characters; its average is 31.

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From
Lady Peng <[email protected]>
Subject
How to Start a Cult
Date
Tue, 20 Oct 2026 15:02:40 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.ladypeng.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.ladypeng.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 25, 2026 12:45 PM15 min manzilian or less at 3:45 today.
Oct 24, 2026 3:01 PMManzilian done in under 15 minutes?
Oct 23, 2026 11:31 PMWe’re back in stock. RIP his body bits.
Oct 20, 2026 11:02 AMHow to Start a Cult (this email)
Oct 19, 2026 2:30 PM$650 upfront? Yes please.
Oct 17, 2026 9:33 PMStill thinking about it?
Oct 15, 2026 9:34 AMThey left. You're still watching their stories.

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