Black Friday? We do better.

Preview text: 20% off the entire Laird collection

Laird Hatters

Sunday, Nov 1, 2026 at 4:00 AM EasternKlaviyo

Laird HattersBlack Friday? We do better.

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Black Friday? We do better. - email from Laird Hatters

Using this email in an article? Credit: Laird Hatters email via They Sent It, with a link to this page. Full-size image

Subject: Black Friday? We do better.
Preview text: 20% off the entire Laird collection
From: info@lairdhatters.com
Brand: Laird Hatters
ESP: Klaviyo
Sent: Sun Nov 1, 2026, 4:00 AM ET
Sent to: lairdhatters.com, Netherlands (lairdhatters.nl), United States (lairdhatters.us), lairdlondonreviews.com, london-hats.com
Size: 71 KB
Images: 14
Links: 25, 7 of them buttons
Subject length: 27 characters

Against Laird Hatters's usual

Sent in its busiest hour, 4 AM, which holds 27% of its emails. The subject is 27 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Alex from Laird <[email protected]>
Subject: Black Friday? We do better.
Date: Sun, 01 Nov 2026 09:00:34 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.lairdhatters.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=lairdhatters.com s=kl1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 5, 2026 11:45 AM	Fine or chunky. Both 100% merino.
	Nov 4, 2026 4:00 AM	Smart Christmas shoppers start in November
	Nov 2, 2026 4:01 AM	NEW IN. The Alfred & City Trilby. Both 20% off.
	Nov 1, 2026 4:00 AM	Black Friday? We do better. (this email)
	Oct 31, 2026 5:01 AM	In case you missed it.
	Oct 28, 2026 4:00 AM	Not quite finished?
	Oct 27, 2026 2:14 AM	Not quite finished?