Why people keep coming back

Preview text: Loved for gifting, daily use, and gentle care.

Lily's SoapSaturday, Apr 25, 2026 at 12:15 AM EasternKlaviyo
Lily's SoapWhy people keep coming back
Subject
Why people keep coming back
Preview text
Loved for gifting, daily use, and gentle care.
From
hello@lilyssoap.com
Sent
Sat Apr 25, 2026, 12:15 AM ET
Size
54 KB
Images
21
Links
18
Subject length
27 characters

Against Lily's Soap's usual

Sent in the 12 AM hour, which holds 11% of its emails; 18% arrive in the 2 PM hour. The subject is 27 characters; its average is 26.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Lily's Soap <[email protected]>
Subject
Why people keep coming back
Date
Sat, 25 Apr 2026 04:15:02 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.lilyssoap.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.lilyssoap.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-16-14.kmta.shared.klaviyomail.com [170.203.16.14] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 4, 2026 3:00 AMA gift they will actually use
Apr 28, 2026 7:59 PMWe saw you looking 👀
Apr 28, 2026 2:15 PMA little Mother’s Day hint
Apr 25, 2026 12:15 AMWhy people keep coming back (this email)
Apr 21, 2026 12:15 AMWhy it feels different
Apr 18, 2026 2:15 PMLittle self-love every day
Apr 16, 2026 7:53 PMOur favorites are calling you back

More from Lily's Soap

All Lily's Soap emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.