Why does 5am keep happening?!

Preview text: Early waking always has a cause, and it might not be bedtime.

Little OnesSunday, Sep 20, 2026 at 2:01 AM EasternKlaviyo
Little OnesWhy does 5am keep happening?!
Subject
Why does 5am keep happening?!
Preview text
Early waking always has a cause, and it might not be bedtime.
From
contact@littleones.co
Sent
Sun Sep 20, 2026, 2:01 AM ET
Sent to
Colombia (littleones.co), New Zealand (littleones.co.nz)
Size
47 KB
Images
12
Links
11, 6 of them buttons
Subject length
29 characters

Against Little Ones's usual

Sent in the 2 AM hour, which holds 9% of its emails; 33% arrive in the 6 PM hour. The subject is 29 characters; its average is 40.

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From
Amanda from Little Ones <[email protected]>
Subject
Why does 5am keep happening?!
Date
Sun, 20 Sep 2026 06:01:14 +0000 (UTC)
Message-ID domain
geopod-ismtpd-63
Return-Path domain
send.littleones.co
DKIM signature
d=littleones.co s=s1
List-Unsubscribe
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  1. by recvd-…-tmsf4 with SMTP
  2. from (unnamed) by geopod-ismtpd-63 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sep 27, 2026 5:00 AMSelf-settling doesn't have to be all or nothing
Sep 25, 2026 6:11 PMThe sleep regression that's coming for your baby
Sep 20, 2026 6:02 AMWhy does 5am keep happening?! · Resent
Sep 20, 2026 2:01 AMWhy does 5am keep happening?! (this email)
Sep 13, 2026 2:01 AMNaps gone completely off the rails?
Sep 11, 2026 6:02 PMThe 4 month sleep regression: why it's different from every other regression
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