The 3am Test

Preview text: Same night, two swaddles. Here's how each one goes.

LivvewellFriday, Nov 6, 2026 at 9:45 AM EasternKlaviyo
LivvewellThe 3am Test
Subject
The 3am Test
Preview text
Same night, two swaddles. Here's how each one goes.
From
info@livvewell.com
Sent
Fri Nov 6, 2026, 9:45 AM ET
Size
86 KB
Images
20
Links
20, 1 of them buttons
Subject length
12 characters

Against Livvewell's usual

Sent in the 9 AM hour, which holds 13% of its emails; 39% arrive in the 8 AM hour. The subject is 12 characters; its average is 38.

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Sent just before and after

Nov 6, 2026 9:45 AMThe 3am Test (this email)
Oct 31, 2026 9:09 AMOne thing that helped this month
Oct 28, 2026 8:15 AMEvery shower gift gets opened once
Oct 26, 2026 8:15 AMThe three things that actually help at night
Oct 24, 2026 8:18 AMStill thinking about what to get her?
Oct 21, 2026 9:00 AMWhat happened after they stopped browsing and just ordered.
Oct 21, 2026 4:09 AMAre you okay?

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