They Sent It

RULES? KNOT OUR THING

design rule #1 is there are no rules

Loom & CoFriday, Sep 11, 2026 at 12:01 PM EasternKlaviyo
Loom & CoRULES? KNOT OUR THING
Subject
RULES? KNOT OUR THING
Preview text
design rule #1 is there are no rules
From
hello@loomandco.com
Sent
Fri Sep 11, 2026, 12:01 PM ET
Sent to
loomandco.com, theloomandcompany.com
Size
46 KB
Images
16
Links
14, 5 of them buttons
Subject length
21 characters

Against Loom & Co's usual

Sent in the 12 PM hour, which holds 12% of its emails; 29% arrive in the 10 AM hour. The subject is 21 characters; its average is 25.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Loom & Co <[email protected]>
Subject
RULES? KNOT OUR THING
Date
Fri, 11 Sep 2026 16:01:02 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.loomandco.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.loomandco.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Sep 20, 2026 1:04 PMOne for the powder room and another for the bar 🍸
Sep 17, 2026 12:01 PM@loomandco commented on a post
Sep 15, 2026 10:17 AMFALL SZN IS HERE
Sep 11, 2026 12:01 PMRULES? KNOT OUR THING (this email)
Sep 8, 2026 10:02 AM20% OFF IS STICKING AROUND
Sep 7, 2026 10:05 AM20% OFF ENDS TONIGHT ⏰
Sep 6, 2026 1:02 PM20% OFF IS *ROLLING* UP

More from Loom & Co

All Loom & Co emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.