Lucy & Yak subject lines
63 subject lines averaging 35 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 3, 2026 12:03 PM | 25% off fleeces. Which one’s you? | 33 | Half zip, full zip, cropped or oversized. Ends 10 November | Nov 3, 2026 12:03 PM · 33 characters. Half zip, full zip, cropped or oversized. Ends 10 November | |
| Oct 31, 2026 1:20 PM | One for them, one for them, one for you 🎁 | 41 | 3 for 2: socks, hats, scrunchies and plenty more. | Oct 31, 2026 1:20 PM · 41 characters. 3 for 2: socks, hats, scrunchies and plenty more. | |
| Oct 29, 2026 3:32 PM | Monique Aimee x Lucy & Yak is here 🔔 | 36 | Folk art, cosy houses and a New England autumn. | Oct 29, 2026 3:32 PM · 36 characters. Folk art, cosy houses and a New England autumn. | |
| Oct 27, 2026 11:45 AM | 25% OFF selected fleeces 🧸 | 26 | Borg, polar fleece, colour, print. Pick your cosy. | Oct 27, 2026 11:45 AM · 26 characters. Borg, polar fleece, colour, print. Pick your cosy. | |
| Oct 26, 2026 2:00 PM | Last call for the Ooh La La Mid-Season Sale 👀 | 45 | Up to 50% off ends 9:30am tomorrow. | Oct 26, 2026 2:00 PM · 45 characters. Up to 50% off ends 9:30am tomorrow. | |
| Oct 25, 2026 9:55 AM | 50,000 Yaks later… ♻️ | 20 | Two Eiffel Towers’ worth, to be precise. | Oct 25, 2026 9:55 AM · 20 characters. Two Eiffel Towers’ worth, to be precise. | |
| Oct 24, 2026 10:03 AM | New In: This Season’s Ditsy Floral & Checks | 43 | Shapes, Prints and Accessories to get you through Autumn | Oct 24, 2026 10:03 AM · 43 characters. Shapes, Prints and Accessories to get you through Autumn | |
| Oct 23, 2026 8:41 AM | Meet Billie, your new autumn cords 🍂 | 36 | Soft organic cord, an elasticated waist and proper pockets. | Oct 23, 2026 8:41 AM · 36 characters. Soft organic cord, an elasticated waist and proper pockets. | |
| Oct 22, 2026 6:20 PM | Our SALE faves: Picked by the team | 35 | The pieces we’d grab first, up to 50% off. Ends Tuesday. | Oct 22, 2026 6:20 PM · 35 characters. The pieces we’d grab first, up to 50% off. Ends Tuesday. | |
| Oct 20, 2026 3:37 PM | One week left, more added to the Ooh La La SALE 👀 | 50 | Fresh styles, up to 50% off. Ends 27 October. | Oct 20, 2026 3:37 PM · 50 characters. Fresh styles, up to 50% off. Ends 27 October. | |
| Oct 20, 2026 2:13 PM | One week left, more added to the Ooh La La SALE 👀 | 50 | Fresh styles, up to 50% off. Ends 27 October. | Oct 20, 2026 2:13 PM · 50 characters. Fresh styles, up to 50% off. Ends 27 October. | |
| Oct 17, 2026 12:55 PM | Meet Billie, your new autumn cords 🍂 | 36 | Soft organic cord, an elasticated waist and proper pockets. | Oct 17, 2026 12:55 PM · 36 characters. Soft organic cord, an elasticated waist and proper pockets. | |
| Oct 15, 2026 11:49 AM | Your SALE basket has unfinished business | 40 | Up to 50% off, ends 27 October | Oct 15, 2026 11:49 AM · 40 characters. Up to 50% off, ends 27 October | |
| Oct 13, 2026 11:31 AM | Ooh la la… look what’s in the SALE | 34 | Mid-Season Sale up to 50% OFF | Oct 13, 2026 11:31 AM · 34 characters. Mid-Season Sale up to 50% OFF | |
| Oct 13, 2026 7:51 AM | Ooh la la… look what’s in the SALE | 34 | Mid-Season Sale up to 50% OFF | Oct 13, 2026 7:51 AM · 34 characters. Mid-Season Sale up to 50% OFF | |
| Oct 10, 2026 12:03 PM | Loved Harper? Meet Hayes and Hadley. | 36 | Two new Borg fleeces. | Oct 10, 2026 12:03 PM · 36 characters. Two new Borg fleeces. | |
| Oct 8, 2026 1:16 PM | New Limited Edition Collection Out Now | 38 | Meet Studio Arhoj Collab | Oct 8, 2026 1:16 PM · 38 characters. Meet Studio Arhoj Collab | |
| Oct 6, 2026 10:14 AM | Psst... Happy Finds is still happening 👀 | 40 | Still up to 70% off (and we've added more!) | Oct 6, 2026 10:14 AM · 40 characters. Still up to 70% off (and we've added more!) | |
| Oct 3, 2026 11:09 AM | Three new ways to wear denim 💙 | 30 | Plus up to 70% off in our Happy Finds Sale - new lines just added. | Oct 3, 2026 11:09 AM · 30 characters. Plus up to 70% off in our Happy Finds Sale - new lines just added. | |
| Oct 1, 2026 8:42 AM | NEW PRINT: We’ve got a soft spot for polka dots | 47 | Made with certified organic cotton. | Oct 1, 2026 8:42 AM · 47 characters. Made with certified organic cotton. | |
| Sep 29, 2026 7:45 AM | Up to 70% OFF in our NEW HAPPY FINDS SALE | 41 | Hidden gems, lost treasures, it's your LAST CHANCE with these! | Sep 29, 2026 7:45 AM · 41 characters. Hidden gems, lost treasures, it's your LAST CHANCE with these! | |
| Sep 26, 2026 9:48 AM | NEW PRINT ALERT: OUR BEST-SELLING FLEECE | 40 | It’s Rhubarb season. Recycled never felt so soft. | Sep 26, 2026 9:48 AM · 40 characters. It’s Rhubarb season. Recycled never felt so soft. | |
| Sep 24, 2026 9:22 AM | Spend & Save: up to $40 off 💙 | 29 | Spend $120, save $25. Spend $160, save $40. | Sep 24, 2026 9:22 AM · 29 characters. Spend $120, save $25. Spend $160, save $40. | |
| Sep 22, 2026 12:17 PM | 🔔 NEW PRINT ALERT 🔔 | 19 | A whole new leopard. Let the outfit planning begin. | Sep 22, 2026 12:17 PM · 19 characters. A whole new leopard. Let the outfit planning begin. | |
| Sep 20, 2026 10:16 AM | NEW. NEW. NEW. 👀 | 16 | Your next outfit obsession might be in here. | Sep 20, 2026 10:16 AM · 16 characters. Your next outfit obsession might be in here. | |
| Sep 17, 2026 9:16 AM | 2 for $79 ✌️ | 11 | Two long sleeve tees. $79. Go on, pick your pair. | Sep 17, 2026 9:16 AM · 11 characters. Two long sleeve tees. $79. Go on, pick your pair. | |
| Sep 15, 2026 1:54 PM | Old Yak Donald had a wardrobe... 👀 | 34 | And in that wardrobe? A whole lot of brand new Yaks. | Sep 15, 2026 1:54 PM · 34 characters. And in that wardrobe? A whole lot of brand new Yaks. | |
| Sep 13, 2026 11:25 AM | One for the Texture lovers 😉 | 28 | Soft bubble cord, heavyweight loopback and gorgeous new colours | Sep 13, 2026 11:25 AM · 28 characters. Soft bubble cord, heavyweight loopback and gorgeous new colours | |
| Sep 10, 2026 11:28 AM | New Prints. New Shapes. New Colours… Meet Our New Fleeces! | 58 | Say hello to Blake, Cassie & Stevie - back in full colour. | Sep 10, 2026 11:28 AM · 58 characters. Say hello to Blake, Cassie & Stevie - back in full colour. | |
| Sep 6, 2026 9:28 AM | “Stop waiting until you’re ready. Make the weird idea” | 54 | The Change Makers Ep1 Marta Zubieta | Sep 6, 2026 9:28 AM · 54 characters. The Change Makers Ep1 Marta Zubieta | |
| Sep 4, 2026 2:27 PM | CORDUROY FANS, LOOK WHAT YOU’VE STARTED 💫 | 41 | New jacket… Devan is here!! New cord colours and all the texture you’ve ever dreamed of 🌈 | Sep 4, 2026 2:27 PM · 41 characters. New jacket… Devan is here!! New cord colours and all the texture you’ve ever dreamed of 🌈 | |
| Sep 3, 2026 11:27 AM | 500 POINTS BOOST ON EVERY ORDER 💌 | 33 | Now’s a great time to join - get $5 towards a future Yak with every order. | Sep 3, 2026 11:27 AM · 33 characters. Now’s a great time to join - get $5 towards a future Yak with every order. | |
| Sep 1, 2026 2:30 PM | Meet Ahoy There. Our new collection for L&Y. | 44 | Rich texture, statement shapes and certified organic cotton. | Sep 1, 2026 2:30 PM · 44 characters. Rich texture, statement shapes and certified organic cotton. | |
| Aug 30, 2026 2:00 PM | New season. New faces. New Loves... | 35 | Meet the community in AW26, plus 20% off for students. | Aug 30, 2026 2:00 PM · 35 characters. Meet the community in AW26, plus 20% off for students. | |
| Aug 27, 2026 9:15 AM | PRINT PARTY is BACK 🎉 30% OFF Handpicked Prints | 47 | Get ready for the random compliments | Aug 27, 2026 9:15 AM · 47 characters. Get ready for the random compliments | |
| Aug 25, 2026 1:47 PM | Ragan Jumpsuit and Sutton Sweatshirt are causing a scene | 56 | Washed black, bright patches and no interest in blending in. | Aug 25, 2026 1:47 PM · 56 characters. Washed black, bright patches and no interest in blending in. | |
| Aug 23, 2026 1:25 PM | Fresh Prints & NEW Accessories 🎺 | 32 | Catalina has arrived in more prints | Aug 23, 2026 1:25 PM · 32 characters. Catalina has arrived in more prints | |
| Aug 19, 2026 10:41 AM | SUNSHINE STEALS: ALL 50% OFF ☀️ | 30 | Colour up. Prices down. Jump in…. | Aug 19, 2026 10:41 AM · 30 characters. Colour up. Prices down. Jump in…. | |
| Aug 18, 2026 1:32 PM | Now, I’m able to share that joy with everyone 💜 | 47 | Meet Pin It Polly and her joyful five piece collection | Aug 18, 2026 1:32 PM · 47 characters. Meet Pin It Polly and her joyful five piece collection | |
| Aug 16, 2026 11:29 AM | From sketchbook to Lucy & Yak, meet Pin It Polly ✨ | 50 | One brief, twelve talented students… | Aug 16, 2026 11:29 AM · 50 characters. One brief, twelve talented students… | |
| Aug 13, 2026 12:27 PM | 50% off handpicked Dungarees! | 29 | 50% off some absolute BEAUTS 😍 | Aug 13, 2026 12:27 PM · 29 characters. 50% off some absolute BEAUTS 😍 | |
| Aug 11, 2026 1:30 PM | L&Y | 2x Fresh prints 💕 | 23 | Relax in Miyada | Aug 11, 2026 1:30 PM · 23 characters. Relax in Miyada | |
| Aug 9, 2026 11:01 AM | Ragan, you show off | 19 | Four organic cotton Ragans. None of them are shy. | Aug 9, 2026 11:01 AM · 19 characters. Four organic cotton Ragans. None of them are shy. | |
| Aug 6, 2026 12:30 PM | It’s FINALLY here!! The newness you’ve been waiting for 💙 | 57 | Blue gingham, joyful florals and feel-good layers for every summer moment | Aug 6, 2026 12:30 PM · 57 characters. Blue gingham, joyful florals and feel-good layers for every summer moment | |
| Aug 4, 2026 1:11 PM | AW26 HAS ARRIVED 🎺 | 18 | Come for the clothes. Stay for the people. | Aug 4, 2026 1:11 PM · 18 characters. Come for the clothes. Stay for the people. | |
| Aug 2, 2026 10:49 AM | Come as you are. You’ll fit right in. | 37 | 📣 New Season Launch - Tues 4th 📣 | Aug 2, 2026 10:49 AM · 37 characters. 📣 New Season Launch - Tues 4th 📣 | |
| Jul 30, 2026 12:53 PM | We Love Polka Dots | 18 | Polka Dots are coming | Jul 30, 2026 12:53 PM · 18 characters. Polka Dots are coming | |
| Jul 28, 2026 12:50 PM | LAST CHANCE - Extra 10% off | 27 | Final call for the SALE | Jul 28, 2026 12:50 PM · 27 characters. Final call for the SALE | |
| Jul 26, 2026 12:16 PM | Quarterly update from Lydia | 27 | 🗞️ All the news from our MD 🗞️ | Jul 26, 2026 12:16 PM · 27 characters. 🗞️ All the news from our MD 🗞️ | |
| Jul 23, 2026 1:14 PM | “To be honest… I wear it everywhere” | 36 | Summer Sale Staff Picks | Jul 23, 2026 1:14 PM · 36 characters. Summer Sale Staff Picks |
Based on 63 emails received from Apr 29 to Nov 3, 2026. Times in US Eastern. How we collect