So, where does that 40x come from?
Preview text: Fair question. Here’s the science.

Using this email in an article? Credit: Lumin email via They Sent It, with a link to this page. Full-size image
- Subject
- So, where does that 40x come from?
- Preview text
- Fair question. Here’s the science.
- From
- hello@
officiallumin.com - Brand
- Lumin
- ESP
- Klaviyo
- Sent
- Thu Sep 17, 2026, 6:45 PM ET
- Size
- 43 KB
- Images
- 13
- Links
- 11
- Subject length
- 34 characters
Against Lumin's usual
Sent in the 6 PM hour, which holds 14% of its emails; 26% arrive in the 7 PM hour. The subject is 34 characters, the same as its average.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Lumin <[email protected]>
- Subject
- So, where does that 40x come from?
- Date
- Thu, 17 Sep 2026 22:45:21 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- info.officiallumin.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=officiallumin.com s=kl1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
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