We did not expect this reaction
Preview text: Real mums. Real tears.
No image available for this email.
- Subject
- We did not expect this reaction
- Preview text
- Real mums. Real tears.
- From
- support@
lunabooks.com - Brand
- Luna Books
- ESP
- Klaviyo
- Sent
- Fri Apr 17, 2026, 7:00 AM ET
- Size
- 47 KB
- Images
- 15
- Links
- 15, 3 of them buttons
- Subject length
- 31 characters
Against Luna Books's usual
Sent in its busiest hour, 7 AM, which holds 23% of its emails. The subject is 31 characters; its average is 34.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Luna Books <[email protected]>
- Subject
- We did not expect this reaction
- Date
- Fri, 17 Apr 2026 11:00:34 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.lunabooks.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.lunabooks.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from kl-203-16-49.kmta.shared.klaviyomail.com [170.203.16.49] by our receiving server with ESMTPS
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Apr 26, 2026 10:30 AM | 14 days until Mother's Day | |
| Apr 22, 2026 7:01 AM | Four books. One perfect Mother's Day. | |
| Apr 20, 2026 7:00 AM | The story behind every Luna book. | |
| Apr 17, 2026 7:00 AM | We did not expect this reaction (this email) | |
| Apr 15, 2026 7:02 AM | One order. Two gifts. Done. | |
| Apr 11, 2026 7:00 AM | See their name on the cover before you order | |
| Apr 5, 2026 7:01 AM | Happy Easter from Luna Books 🐣 |
More from Luna Books
All Luna Books emailsOne more thing before we stop writing
Nov 6, 2026 11:26 PM
A note about your welcome gift
Nov 5, 2026 11:25 PM
Nana has four names on her list this year
Nov 5, 2026 8:04 AM
The one with her name on the cover
Nov 5, 2026 12:53 AM
Still thinking about whose name goes first?
Nov 4, 2026 11:24 PM
Hey There, here is what other parents are saying💜
Nov 4, 2026 12:52 AM
Welcome to Luna. There's a little extra this season
Nov 3, 2026 11:23 PM
Something for the next chapter
Nov 3, 2026 8:00 AM







