They Sent It

New kid on the block

New script letters, original luna letters... which one's you?

Luna RaeTuesday, Oct 6, 2026 at 3:00 AM EasternKlaviyo
Luna RaeNew kid on the block
Subject
New kid on the block
Preview text
New script letters, original luna letters... which one's you?
From
info@lunarae.com
Sent
Tue Oct 6, 2026, 3:00 AM ET
Sent to
ca.lunarae.com, lunarae.com, Australia (lunarae.com.au), lunarae.net, nz.lunarae.com, us.lunarae.com
Size
83 KB
Images
13
Links
14, 8 of them buttons
Subject length
20 characters

Against Luna Rae's usual

Sent in the 3 AM hour, which holds 10% of its emails; 21% arrive in the 4 AM hour. The subject is 20 characters; its average is 25.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Luna Rae <[email protected]>
Subject
New kid on the block
Date
Tue, 06 Oct 2026 07:00:19 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.lunarae.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.lunarae.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 13, 2026 7:56 AM10% off your first order
Oct 13, 2026 3:30 AMThe cross that instantly sold out
Oct 8, 2026 3:00 AMThe Libra edit is here!
Oct 6, 2026 3:00 AMNew kid on the block (this email)
Sep 29, 2026 9:30 PMLAST CHANCE FOR 30% OFF
Sep 29, 2026 8:00 PMIt's Party Time - Shop Our Birthday Sale!
Sep 29, 2026 5:00 AM10am Tomorrow ⏰

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