They Sent It

I stayed up too late reading.

Seattle last week. NYC next month. Luvons both times.

LuvonsThursday, Apr 9, 2026 at 8:20 PM EasternKlaviyo
LuvonsI stayed up too late reading.
Subject
I stayed up too late reading.
Preview text
Seattle last week. NYC next month. Luvons both times.
From
hello@myluvons.com
Brand
Luvons
Sent
Thu Apr 9, 2026, 8:20 PM ET
Size
64 KB
Images
8
Links
10, 4 of them buttons
Subject length
29 characters

Against Luvons's usual

Sent in its busiest hour, 8 PM, which holds 20% of its emails. The subject is 29 characters; its average is 35.

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Sent just before and after

Apr 16, 2026 9:03 PMFive gift guides. One slipper they all agreed on.
Apr 13, 2026 7:03 PMAlready on the list for NYC.
Apr 10, 2026 11:46 PMLast chance to save 10%—before your code expires
Apr 9, 2026 8:20 PMI stayed up too late reading. (this email)
Apr 8, 2026 11:47 PMA little something to help you decide
Apr 7, 2026 11:48 PMStill thinking it over?
Apr 6, 2026 6:05 PMRaspberry or Cream...which one is you?

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