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70 subject lines averaging 36 characters.

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Oct 30, 2026 1:27 AMDon't forget to complete your order35Finish what you startedOct 30, 2026 1:27 AM · 35 characters. Finish what you started
Oct 29, 2026 6:30 AMYour Diwali Quick Fix!22Also FLAT 20% SITEWIDE is on still! Shop before the sale is done!Oct 29, 2026 6:30 AM · 22 characters. Also FLAT 20% SITEWIDE is on still! Shop before the sale is done!
Oct 29, 2026 1:26 AMDid you see something you liked?32Complete your order nowOct 29, 2026 1:26 AM · 32 characters. Complete your order now
Oct 24, 2026 12:30 AMFREEBIES with EVERY ORDER!😱28FLAT 20% OFF SITEWIDE!Oct 24, 2026 12:30 AM · 28 characters. FLAT 20% OFF SITEWIDE!
Oct 22, 2026 10:30 AMDiwali Sale is LIVE! FLAT 20% OFF!34Now's the time to get Certified Lit! 😍Oct 22, 2026 10:30 AM · 34 characters. Now's the time to get Certified Lit! 😍
Oct 16, 2026 7:49 AMYour 10% off discount is about to expire40Place your order nowOct 16, 2026 7:49 AM · 40 characters. Place your order now
Oct 15, 2026 7:48 AMThe holy grail for curlies26Check out our collectionOct 15, 2026 7:48 AM · 26 characters. Check out our collection
Oct 14, 2026 7:47 AMYour 10% off discount is waiting32A little bit more about usOct 14, 2026 7:47 AM · 32 characters. A little bit more about us
Oct 13, 2026 7:46 AMHere's your 10% off discount28Savings insideOct 13, 2026 7:46 AM · 28 characters. Savings inside
Oct 13, 2026 7:08 AMThe questions our customers keep asking🤔40No more guessing. Just what actually worksOct 13, 2026 7:08 AM · 40 characters. No more guessing. Just what actually works
Oct 7, 2026 7:31 AMWe're turning 8, and you're getting the gifts!46Up to 10% off, plus minis, Tee's, caps and Stickers. The party ends soon!Oct 7, 2026 7:31 AM · 46 characters. Up to 10% off, plus minis, Tee's, caps and Stickers. The party ends soon!
Oct 4, 2026 7:30 AMLAST DAY OF BUY 1 GET 1!24Last chance to buy!Oct 4, 2026 7:30 AM · 24 characters. Last chance to buy!
Oct 3, 2026 7:31 PMDon't forget to complete your order35Finish what you startedOct 3, 2026 7:31 PM · 35 characters. Finish what you started
Oct 2, 2026 7:30 PMDid you see something you liked?32Complete your order nowOct 2, 2026 7:30 PM · 32 characters. Complete your order now
Oct 2, 2026 1:54 PMBUY 1 GET 1 FREE IS LIVE!✨268 years of serving curls. No crumbs left 🎂Oct 2, 2026 1:54 PM · 26 characters. 8 years of serving curls. No crumbs left 🎂
Sep 29, 2026 12:30 AMKeep, swap, toss: your curl shelf audit ✨41What stays, what goes and the one thing most routines are missing.Sep 29, 2026 12:30 AM · 41 characters. What stays, what goes and the one thing most routines are missing.
Sep 28, 2026 2:30 AMDear straight-haired past self...33A letter from your curly-haired future self. Worth the read.Sep 28, 2026 2:30 AM · 33 characters. A letter from your curly-haired future self. Worth the read.
Sep 23, 2026 7:31 AM5 conditioner mistakes killing your curls‼️42Small fixes. Softer curls. Here's what most people get wrong.Sep 23, 2026 7:31 AM · 42 characters. Small fixes. Softer curls. Here's what most people get wrong.
Sep 10, 2026 9:30 AMSmall size, full-strength results!🥰36Mane Minis give you the whole routine, travel-ready.Sep 10, 2026 9:30 AM · 36 characters. Mane Minis give you the whole routine, travel-ready.
Sep 8, 2026 10:56 AMYou asked. We shrunk it. 🧴26Travel sizes are finally here!!Sep 8, 2026 10:56 AM · 26 characters. Travel sizes are finally here!!
Sep 4, 2026 1:00 AMCurls have survived a LOT (including the 2000s) 🌀49The glow-up was worth the wait.Sep 4, 2026 1:00 AM · 49 characters. The glow-up was worth the wait.
Sep 1, 2026 1:01 AMMonsoon curls, minus the effort🥰32No 12-step ritual. Just cleanse, condition, leave-in, gel. Done.Sep 1, 2026 1:01 AM · 32 characters. No 12-step ritual. Just cleanse, condition, leave-in, gel. Done.
Aug 28, 2026 2:31 AMRakhi sorted, and no, chocolate doesn't count this year!56She protects you all year. The least you can do is not gift socks.Aug 28, 2026 2:31 AM · 56 characters. She protects you all year. The least you can do is not gift socks.
Aug 25, 2026 12:47 PMDon't forget to complete your order35Finish what you startedAug 25, 2026 12:47 PM · 35 characters. Finish what you started
Aug 24, 2026 12:47 PMDid you see something you liked?32Complete your order nowAug 24, 2026 12:47 PM · 32 characters. Complete your order now
Aug 24, 2026 9:31 AMSuffering from Frizz?21This is what you need exactly!Aug 24, 2026 9:31 AM · 21 characters. This is what you need exactly!
Aug 15, 2026 1:15 AMCurls work better in teams (25% off bundles) 🇮🇳46Pre-built for your curl needs, more savings, zero decision fatigue.Aug 15, 2026 1:15 AM · 46 characters. Pre-built for your curl needs, more savings, zero decision fatigue.
Aug 11, 2026 10:31 AMYour lazy-girl monsoon curl routine 💧37A few good products > a 12-step ritual. We’ll show you.Aug 11, 2026 10:31 AM · 37 characters. A few good products > a 12-step ritual. We’ll show you.
Aug 6, 2026 1:30 AM"So dry, your hair?" 3 aunty myths, busted😱43The science your aunty skipped.Aug 6, 2026 1:30 AM · 43 characters. The science your aunty skipped.
Aug 1, 2026 1:53 AM7 reasons. One simple ritual. Apple Cider Vinegar.50It’s not what you think and it’s not a fad!Aug 1, 2026 1:53 AM · 50 characters. It’s not what you think and it’s not a fad!
Jul 30, 2026 12:30 AMDouble Trouble : Hard Water + Monsoon!38Learn how to deal with it!Jul 30, 2026 12:30 AM · 38 characters. Learn how to deal with it!
Jul 23, 2026 9:30 AMYour scalp is having a monsoon meltdown 🌧️41That damp, itchy feeling? It's the season, not you.Jul 23, 2026 9:30 AM · 41 characters. That damp, itchy feeling? It's the season, not you.
Jul 21, 2026 9:30 AMSpain won the cup. Their hair won everything else.😍51Cucurella to Yamal — get every champion's curls in one product.Jul 21, 2026 9:30 AM · 51 characters. Cucurella to Yamal — get every champion's curls in one product.
Jul 20, 2026 11:39 PMDon't forget to complete your order35Finish what you startedJul 20, 2026 11:39 PM · 35 characters. Finish what you started
Jul 20, 2026 12:30 AMVolume or Hold? What’s your curl vibe today?44Soft & bouncy or sculpted & sleek? Two gels. One goal: to match your curl mood.Jul 20, 2026 12:30 AM · 44 characters. Soft & bouncy or sculpted & sleek? Two gels. One goal: to match your curl mood.
Jul 19, 2026 11:38 PMDid you see something you liked?32Complete your order nowJul 19, 2026 11:38 PM · 32 characters. Complete your order now
Jul 18, 2026 12:30 AMFlat iron, we need to talk. 🌀29Real curlies. Real reviews. Zero flat irons.Jul 18, 2026 12:30 AM · 29 characters. Real curlies. Real reviews. Zero flat irons.
Jul 16, 2026 12:30 AMEven the bad guys deep condition 🖤34The villains had a curl routine. Do you?Jul 16, 2026 12:30 AM · 34 characters. The villains had a curl routine. Do you?
Jul 11, 2026 7:30 AM⛈️ FRIZZ ALERT: 92% humidity headed straight for your curls!59Here's everything your curls need to weather the season.Jul 11, 2026 7:30 AM · 59 characters. Here's everything your curls need to weather the season.
Jul 7, 2026 5:00 AMPOV: your curls just got cast in Off Campus 😍45Find your Briar U hair twin + the exact routine that ate!Jul 7, 2026 5:00 AM · 45 characters. Find your Briar U hair twin + the exact routine that ate!
Jun 26, 2026 9:30 AMYour routine might be doing too much 👀38Here's a simpler routine you can always rely on!Jun 26, 2026 9:30 AM · 38 characters. Here's a simpler routine you can always rely on!
Jun 23, 2026 9:47 AMAre you worried about hairfall?31All your answers are here!Jun 23, 2026 9:47 AM · 31 characters. All your answers are here!
Jun 22, 2026 7:30 AMHave you met "The One" for your curls yet?✨43Hydration? Hold? Volume? Your perfect match is just one click away. 💁🏽‍♀️Jun 22, 2026 7:30 AM · 43 characters. Hydration? Hold? Volume? Your perfect match is just one click away. 💁🏽‍♀️
Jun 17, 2026 7:22 PMDon't forget to complete your order35Finish what you startedJun 17, 2026 7:22 PM · 35 characters. Finish what you started
Jun 16, 2026 7:21 PMDid you see something you liked?32Complete your order nowJun 16, 2026 7:21 PM · 32 characters. Complete your order now
Jun 16, 2026 9:30 AMThis is what healthy curls feel like ✨38Soft. Defined. Consistent. Every single day.Jun 16, 2026 9:30 AM · 38 characters. Soft. Defined. Consistent. Every single day.
Jun 11, 2026 10:30 AMSay Goodbye to Hair Fall 🌟26We are here to help!Jun 11, 2026 10:30 AM · 26 characters. We are here to help!
Jun 9, 2026 10:30 AMYour curls feeling rough lately? 👀34Dry, frizzy, or damaged? Find out what's going on.Jun 9, 2026 10:30 AM · 34 characters. Dry, frizzy, or damaged? Find out what's going on.
Jun 4, 2026 10:35 AM5 natural ingredients your curls will love 🌿44Better curls start with better ingredients.Jun 4, 2026 10:35 AM · 44 characters. Better curls start with better ingredients.
Jun 2, 2026 10:30 AMNot all stylers are the same (and neither are your curls)57Your curls need the right styler for the right jobJun 2, 2026 10:30 AM · 57 characters. Your curls need the right styler for the right job

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