Why we changed everything

Preview text: Here's the truth

MatadorThursday, Aug 13, 2026 at 5:29 PM EasternKlaviyo
MatadorWhy we changed everything
Subject
Why we changed everything
Preview text
Here's the truth
From
hello@matadorequipment.com
Brand
Matador
Sent
Thu Aug 13, 2026, 5:29 PM ET
Sent to
matadorup.com, matadorwholesale.com
Size
60 KB
Images
17
Links
17, 6 of them buttons
Subject length
25 characters

Against Matador's usual

Sent in the 5 PM hour, which holds 8% of its emails; 43% arrive in the 11 AM hour. The subject is 25 characters, the same as its average.

Report this email

Sent just before and after

Aug 20, 2026 11:33 AMOur favorite travel hacks for one more Summer trip
Aug 18, 2026 11:49 AMYour Travel Setup, Rebuilt.
Aug 16, 2026 5:02 PMNow Live: Episode 1 – Iceland
Aug 13, 2026 5:29 PMWhy we changed everything (this email)
Aug 13, 2026 11:28 AMWhy?
Aug 11, 2026 12:16 PMThe Difference Is in the Details
Aug 11, 2026 12:16 PMWhy These Bags Are Better

More from Matador

All Matador emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.