Not all matcha is created equal

Preview text: The difference is obvious

MatchaBarFriday, Jul 24, 2026 at 9:30 PM EasternKlaviyo
MatchaBarNot all matcha is created equal
Subject
Not all matcha is created equal
Preview text
The difference is obvious
From
questions@matchabar.co
Sent
Fri Jul 24, 2026, 9:30 PM ET
Size
53 KB
Images
8
Links
12, 6 of them buttons
Subject length
31 characters

Against MatchaBar's usual

Sent in the 9 PM hour, which holds 5% of its emails; 16% arrive in the 11 AM hour. The subject is 31 characters; its average is 35.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
MatchaBar <[email protected]>
Subject
Not all matcha is created equal
Date
Sat, 25 Jul 2026 01:30:20 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.hello.matchabar.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=hello.matchabar.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-46.kmta.shared.klaviyomail.com [170.203.28.46] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 30, 2026 8:00 AMMatcha ice cream? Yeah, that is a thing.
Jul 28, 2026 2:02 PMBestie, your coffee is not pulling its weight.
Jul 25, 2026 9:31 PMWe are taking 10% off for you
Jul 24, 2026 9:30 PMNot all matcha is created equal (this email)
Jul 24, 2026 11:47 AM🌿 Your third coffee is not helping. Promise.
Jul 23, 2026 9:29 PMOur customers had a lot to say about this.
Jul 21, 2026 3:01 PMLast chance! 10% off ends tonight

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