Not all matcha is created equal

Preview text: The difference is obvious

MatchaBarSunday, Jul 5, 2026 at 12:45 AM EasternKlaviyo
MatchaBarNot all matcha is created equal
Subject
Not all matcha is created equal
Preview text
The difference is obvious
From
questions@matchabar.co
Sent
Sun Jul 5, 2026, 12:45 AM ET
Size
53 KB
Images
8
Links
12, 6 of them buttons
Subject length
31 characters

Against MatchaBar's usual

Sent in the 12 AM hour, which holds 5% of its emails; 16% arrive in the 11 AM hour. The subject is 31 characters; its average is 35.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
MatchaBar <[email protected]>
Subject
Not all matcha is created equal
Date
Sun, 05 Jul 2026 04:45:50 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.hello.matchabar.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=hello.matchabar.co s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-26.kmta.shared.klaviyomail.com [170.203.28.26] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 9, 2026 8:07 AMIs matcha hard to make? We timed it.
Jul 7, 2026 2:05 PMLast call on 10% off.
Jul 6, 2026 12:47 AMWe are taking 10% off for you
Jul 5, 2026 12:45 AMNot all matcha is created equal (this email)
Jul 4, 2026 10:03 AM🌿 Up to 20% off, plus an extra 10% more today.
Jul 4, 2026 12:44 AMOur customers had a lot to say about this.
Jul 2, 2026 10:10 AM🌿 Happy almost 4th. Here is 10% off.

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