The Occasion Edit

Preview text: Weekend Plans? Sorted.

Wednesday, Oct 28, 2026 at 4:01 PM EasternKlaviyo

MattirThe Occasion Edit

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The Occasion Edit - email from Mattir

Subject: The Occasion Edit
Preview text: Weekend Plans? Sorted.
From: hello@mattir.com.au
Brand: Mattir
ESP: Klaviyo
Sent: Wed Oct 28, 2026, 4:01 PM ET
Sent to: mattir.com, Australia (mattir.com.au)
Size: 89 KB
Images: 22
Links: 38, 5 of them buttons
Subject length: 17 characters

Against Mattir's usual

Sent in the 4 PM hour, which holds 11% of its emails; 53% arrive in the 5 PM hour. The subject is 17 characters; its average is 22.

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Sent just before and after

	Nov 3, 2026 1:01 AM	FORME \| Summer 26
	Oct 30, 2026 4:01 PM	Shades of the Season
	Oct 28, 2026 4:01 PM	The Occasion Edit (this email)
	Oct 28, 2026 6:45 AM	Your code expires in 24 hours
	Oct 26, 2026 4:01 PM	Back to Basics
	Oct 25, 2026 12:35 AM	Your code expires in 24 hours
	Oct 23, 2026 4:02 PM	As Seen On

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Nov 3, 2026 1:01 AM
Shades of the Season
Oct 30, 2026 4:01 PM
Your code expires in 24 hours
Oct 28, 2026 6:45 AM
Back to Basics
Oct 26, 2026 4:01 PM
Your code expires in 24 hours
Oct 25, 2026 12:35 AM
As Seen On
Oct 23, 2026 4:02 PM
The Art of Summer Dressing
Oct 21, 2026 4:01 PM
Introducing Mila
Oct 19, 2026 4:02 PM

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Same ESP and the closest weekly volume, sent on Oct 28, 2026.