Why we don't call our sunscreen "reef safe"
Preview text: There's no Australian standard behind the label. Here's what to check on the tube instead.
Using this email in an article? Credit: Maxiblock email via They Sent It, with a link to this page. Full-size image
- Subject
- Why we don't call our sunscreen "reef safe"
- Preview text
- There's no Australian standard behind the label. Here's what to check on the tube instead.
- From
- maxi@
maxiblock.com.au - Brand
- Maxiblock
- ESP
- Klaviyo
- Sent
- Wed Oct 7, 2026, 8:32 AM ET
- Sent to
- maxibloc.com, Australia (maxibloc.com.au), Australia (maxiblock.au), maxisunscreen.com, Australia (maxisunscreen.com.au)
- Size
- 44 KB
- Images
- 6
- Links
- 8, 4 of them buttons
- Subject length
- 43 characters
Against Maxiblock's usual
Sent in the 8 AM hour, which holds 4% of its emails; 16% arrive in the 6 AM hour. The subject is 43 characters; its average is 24.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Maxiblock Sunscreen <[email protected]>
- Subject
- Why we don't call our sunscreen "reef safe"
- Date
- Wed, 07 Oct 2026 12:32:35 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- tbfvqd.shared.klaviyomail.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=shared.klaviyomail.com s=mtb1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 13, 2026 11:29 PM | Your 10% off code | |
| Oct 12, 2026 6:19 AM | What it feels like on | |
| Oct 10, 2026 6:18 AM | Your 10% off code | |
| Oct 7, 2026 8:32 AM | Why we don't call our sunscreen "reef safe" (this email) | |
| Sep 11, 2026 12:24 PM | What people say after a tube | |
| Sep 6, 2026 12:20 PM | What it feels like on | |
| Sep 6, 2026 2:09 AM | What people say after a tube |
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