May Cosmetics subject lines
100 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 2:05 PM | 6 Hours Left: 1+2 FREE with Early Access! | 41 | At 12 am, the doors open to everyone | Nov 1, 2026 2:05 PM · 41 characters. At 12 am, the doors open to everyone | |
| Nov 1, 2026 4:04 AM | 🚨 DAY 2: Your 1+1 on Changing Foundation! | 41 | 👀 Missed yesterday? You're still in! | Nov 1, 2026 4:04 AM · 41 characters. 👀 Missed yesterday? You're still in! | |
| Oct 31, 2026 3:00 PM | 🚨 Early Access bundle deals UNLOCKED! | 37 | Black Friday prices 😍 | Oct 31, 2026 3:00 PM · 37 characters. Black Friday prices 😍 | |
| Oct 31, 2026 10:09 AM | It's going fast right now! | 26 | But the Buy 1, Get 1 FREE is still here | Oct 31, 2026 10:09 AM · 26 characters. But the Buy 1, Get 1 FREE is still here | |
| Oct 31, 2026 9:09 AM | We're LIVE: Buy 1, Get 1 FREE Foundation! | 41 | and the first 25 orders? = 100% cashback | Oct 31, 2026 9:09 AM · 41 characters. and the first 25 orders? = 100% cashback | |
| Oct 30, 2026 9:00 AM | Tomorrow is the big day! | 24 | That’s when your exclusive Early VIP Access opens at 9:00 AM! | Oct 30, 2026 9:00 AM · 24 characters. That’s when your exclusive Early VIP Access opens at 9:00 AM! | |
| Oct 28, 2026 9:00 AM | 👀 We shouldn't be showing you this… | 35 | BLACK FRIDAY: A little sneak peek won't hurt… | Oct 28, 2026 9:00 AM · 35 characters. BLACK FRIDAY: A little sneak peek won't hurt… | |
| Oct 27, 2026 12:10 PM | Still Thinking About That Shade? | 32 | A Gentle Reminder | Oct 27, 2026 12:10 PM · 32 characters. A Gentle Reminder | |
| Oct 27, 2026 11:58 AM | A little behind-the-scenes secret 🤎 | 35 | Trijntje, Brown Sugar & a BIG week at May! | Oct 27, 2026 11:58 AM · 35 characters. Trijntje, Brown Sugar & a BIG week at May! | |
| Oct 26, 2026 1:07 PM | Still on the fence? 👀 | 21 | Why It’s Worth Taking Another Look | Oct 26, 2026 1:07 PM · 21 characters. Why It’s Worth Taking Another Look | |
| Oct 26, 2026 8:03 AM | You're on the VIP list! | 23 | Confirm your spot before 31 Oct | Oct 26, 2026 8:03 AM · 23 characters. Confirm your spot before 31 Oct | |
| Oct 20, 2026 8:00 AM | 3 things we’re wearing this autumn | 34 | Sweater weather. But for your face 👀 | Oct 20, 2026 8:00 AM · 34 characters. Sweater weather. But for your face 👀 | |
| Oct 19, 2026 8:00 AM | One dot per cheek. That's it. | 29 | The Autumn Sale is still on | Oct 19, 2026 8:00 AM · 29 characters. The Autumn Sale is still on | |
| Oct 18, 2026 8:01 AM | 👀 Changing Foundation: true or false? | 37 | We need to clear this up 😳 | Oct 18, 2026 8:01 AM · 37 characters. We need to clear this up 😳 | |
| Oct 17, 2026 8:04 AM | 🍂 Your makeup is going on holiday | 33 | (still on SALE!) | Oct 17, 2026 8:04 AM · 33 characters. (still on SALE!) | |
| Oct 16, 2026 8:00 AM | British weather vs. your mascara ☔ | 34 | …Because October has no manners | Oct 16, 2026 8:00 AM · 34 characters. …Because October has no manners | |
| Oct 15, 2026 8:01 AM | Everyone’s Talking About MAY | 28 | Real women. Real reviews. | Oct 15, 2026 8:01 AM · 28 characters. Real women. Real reviews. | |
| Oct 14, 2026 11:47 AM | Still Thinking About That Shade? | 32 | A Gentle Reminder | Oct 14, 2026 11:47 AM · 32 characters. A Gentle Reminder | |
| Oct 14, 2026 8:01 AM | What’s your autumn makeup mood? 🍂 | 33 | You choose 💄 | Oct 14, 2026 8:01 AM · 33 characters. You choose 💄 | |
| Oct 13, 2026 12:46 PM | Still on the fence? 👀 | 21 | Why It’s Worth Taking Another Look | Oct 13, 2026 12:46 PM · 21 characters. Why It’s Worth Taking Another Look | |
| Oct 13, 2026 8:02 AM | 👀 Shimmer is having a MOMENT | 28 | Everyone wants THIS glow 😳 | Oct 13, 2026 8:02 AM · 28 characters. Everyone wants THIS glow 😳 | |
| Oct 1, 2026 9:04 AM | 🎁 Save this for the next birthday | 33 | Gifts solved. Very prettily 🎀 | Oct 1, 2026 9:04 AM · 33 characters. Gifts solved. Very prettily 🎀 | |
| Sep 24, 2026 9:14 AM | Still Thinking About That Shade? | 32 | A Gentle Reminder | Sep 24, 2026 9:14 AM · 32 characters. A Gentle Reminder | |
| Sep 23, 2026 10:13 AM | Still on the fence? 👀 | 21 | Why It’s Worth Taking Another Look | Sep 23, 2026 10:13 AM · 21 characters. Why It’s Worth Taking Another Look | |
| Sep 23, 2026 8:13 AM | Get £93 worth. Spend just £37. | 30 | 2 Changing Foundations + 3 FREE gifts inside | Sep 23, 2026 8:13 AM · 30 characters. 2 Changing Foundations + 3 FREE gifts inside | |
| Sep 22, 2026 9:04 AM | 🍂Your cheekbones want autumn light | 34 | Put your shimmer HERE ✨ | Sep 22, 2026 9:04 AM · 34 characters. Put your shimmer HERE ✨ | |
| Sep 20, 2026 8:01 AM | 😳 Wait… another 20% OFF? | 24 | Yep. Bundles get an extra discount! | Sep 20, 2026 8:01 AM · 24 characters. Yep. Bundles get an extra discount! | |
| Sep 15, 2026 12:00 PM | Your summer face needs a coat 🍂 | 31 | 3 easy steps | Sep 15, 2026 12:00 PM · 31 characters. 3 easy steps | |
| Sep 13, 2026 8:01 AM | They said it. Not us 👀 | 22 | 5 women. 5 stars. Zero scripts… | Sep 13, 2026 8:01 AM · 22 characters. 5 women. 5 stars. Zero scripts… | |
| Sep 12, 2026 9:01 AM | 👀 Which shimmer stick are you? | 30 | Cool, warm, subtle or SHINY? | Sep 12, 2026 9:01 AM · 30 characters. Cool, warm, subtle or SHINY? | |
| Sep 10, 2026 11:02 AM | 🤍 Come behind the scenes with us… | 33 | What August really looked like | Sep 10, 2026 11:02 AM · 33 characters. What August really looked like | |
| Sep 9, 2026 8:00 AM | Back to work? 👀 | 15 | One thing you can’t leave out of your bag | Sep 9, 2026 8:00 AM · 15 characters. One thing you can’t leave out of your bag | |
| Sep 8, 2026 11:02 AM | Your tan is fading... 👀 Now what? | 33 | Still wearing your summer shade? | Sep 8, 2026 11:02 AM · 33 characters. Still wearing your summer shade? | |
| Sep 6, 2026 8:03 AM | 👀 The Internet has spoken | 25 | 7,250+ reviews later... | Sep 6, 2026 8:03 AM · 25 characters. 7,250+ reviews later... | |
| Sep 3, 2026 7:04 PM | back to work with 20% off | 25 | a fresh start to your (beauty) routine | Sep 3, 2026 7:04 PM · 25 characters. a fresh start to your (beauty) routine | |
| Sep 3, 2026 9:01 AM | Your first week with May | 24 | The 30-second trick 👀 | Sep 3, 2026 9:01 AM · 24 characters. The 30-second trick 👀 | |
| Sep 2, 2026 1:02 PM | 👀 Okay... you can look now | 26 | Go on. See what we’ve been hiding. | Sep 2, 2026 1:02 PM · 26 characters. Go on. See what we’ve been hiding. | |
| Sep 1, 2026 7:31 AM | New month = new bundle | 22 | I can’t keep it a secret | Sep 1, 2026 7:31 AM · 22 characters. I can’t keep it a secret | |
| Aug 30, 2026 12:05 PM | We’re putting the prices back up 👀 | 34 | Aug 30, 2026 12:05 PM · 34 characters. | ||
| Aug 29, 2026 6:03 PM | You still have money here 👀 · Resent | 27 | Aug 29, 2026 6:03 PM · 27 characters. | ||
| Aug 29, 2026 11:58 AM | Still Thinking About That Shade? | 32 | A Gentle Reminder | Aug 29, 2026 11:58 AM · 32 characters. A Gentle Reminder | |
| Aug 29, 2026 8:03 AM | You still have money here 👀 | 27 | Aug 29, 2026 8:03 AM · 27 characters. | ||
| Aug 28, 2026 12:57 PM | Still on the fence? 👀 | 21 | Why It’s Worth Taking Another Look | Aug 28, 2026 12:57 PM · 21 characters. Why It’s Worth Taking Another Look | |
| Aug 28, 2026 8:05 AM | One last birthday thing 🎂 | 25 | Aug 28, 2026 8:05 AM · 25 characters. | ||
| Aug 26, 2026 8:02 AM | Come behind the scenes 👀 | 24 | A day at May 🤍 | Aug 26, 2026 8:02 AM · 24 characters. A day at May 🤍 | |
| Aug 24, 2026 1:01 PM | 😳 Look who's back... | 20 | And yes... the 1+1 is back too! | Aug 24, 2026 1:01 PM · 20 characters. And yes... the 1+1 is back too! | |
| Aug 21, 2026 8:00 AM | 👀 We have a few more on hand. | 29 | Shop before they're gone | Aug 21, 2026 8:00 AM · 29 characters. Shop before they're gone | |
| Aug 20, 2026 12:42 PM | Still Thinking About That Shade? | 32 | A Gentle Reminder | Aug 20, 2026 12:42 PM · 32 characters. A Gentle Reminder | |
| Aug 19, 2026 1:40 PM | Still on the fence? 👀 | 21 | Why It’s Worth Taking Another Look | Aug 19, 2026 1:40 PM · 21 characters. Why It’s Worth Taking Another Look | |
| Aug 19, 2026 11:03 AM | Your foundation can look even BETTER ✨ | 38 | 3 tiny tricks inside | Aug 19, 2026 11:03 AM · 38 characters. 3 tiny tricks inside |
Based on 100 emails received from Jun 18 to Nov 1, 2026. Times in US Eastern. How we collect