Time for the 4 pm test

Preview text: Look down. How does your shirt look?

Monday, Oct 19, 2026 at 10:02 AM EasternKlaviyo

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Time for the 4 pm test - email from Men's Best Basics

Using this email in an article? Credit: Men's Best Basics email via They Sent It, with a link to this page. Full-size image

Subject: Time for the 4 pm test
Preview text: Look down. How does your shirt look?
From: support@mensbestbasics.com
Brand: Men's Best Basics
ESP: Klaviyo
Sent: Mon Oct 19, 2026, 10:02 AM ET
Sent to: United Kingdom (mensbestbasics.co.uk), mensbestbasics.com, Poland (mensbestbasics.pl)
Size: 64 KB
Images: 30
Links: 24, 1 of them buttons
Subject length: 22 characters

Against Men's Best Basics's usual

Sent in the 10 AM hour, which holds 2% of its emails; 34% arrive in the 12 PM hour. The subject is 22 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Men's Best Basics <[email protected]>
Subject: Time for the 4 pm test
Date: Mon, 19 Oct 2026 14:02:06 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.mensbestbasics.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.mensbestbasics.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 20, 2026 8:22 PM	Got the Memo?
	Oct 19, 2026 8:56 PM	Meet Sam - The Man Behind the Basics
	Oct 19, 2026 8:21 PM	Sale Extended
	Oct 19, 2026 10:02 AM	Time for the 4 pm test (this email)
	Oct 17, 2026 8:55 PM	Your discount is waiting for you
	Oct 17, 2026 8:20 PM	Your Discount is EXPIRING!
	Oct 16, 2026 8:54 PM	Welcome \| Here's Your Discount 👇