Mentality subject lines

11 subject lines averaging 21 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Oct 29, 2026 2:46 PMMen’s jewelry was '☺️'...24So we made our own. $1,000 per sample.Oct 29, 2026 2:46 PM · 24 characters. So we made our own. $1,000 per sample.
Oct 28, 2026 11:04 PMDay 1. Sold out.16Don’t miss the Charms. Build your set tonight.Oct 28, 2026 11:04 PM · 16 characters. Don’t miss the Charms. Build your set tonight.
Oct 28, 2026 5:45 PMLive now: SISYPHUS1840,000 stitches, organic cotton, & silver charms.Oct 28, 2026 5:45 PM · 18 characters. 40,000 stitches, organic cotton, & silver charms.
Oct 27, 2026 3:12 PM24HRS: Sisyphus + Symbols25the climb starts tomorrow, 3PM PST.Oct 27, 2026 3:12 PM · 25 characters. the climb starts tomorrow, 3PM PST.
Oct 25, 2026 4:30 PMThis took 45,000 stitches.26This Wednesday : SISYPHUSOct 25, 2026 4:30 PM · 26 characters. This Wednesday : SISYPHUS
Oct 23, 2026 2:05 PMWe made the boulder wearable.3010.28 : SISYPHUSOct 23, 2026 2:05 PM · 30 characters. 10.28 : SISYPHUS
Oct 20, 2026 3:46 PMOne word: SISYPHUS18October 28th CollectionOct 20, 2026 3:46 PM · 18 characters. October 28th Collection
Oct 16, 2026 11:00 PMu up broski?12small testOct 16, 2026 11:00 PM · 12 characters. small test
Oct 11, 2026 2:50 PMif Sunday feels lazy, read this31Mental Read: October 11thOct 11, 2026 2:50 PM · 31 characters. Mental Read: October 11th
Oct 1, 2026 1:42 PMwe ran out of fortune21Literally. The Fortune tee is sold out.Oct 1, 2026 1:42 PM · 21 characters. Literally. The Fortune tee is sold out.
Sep 30, 2026 6:09 PMEnd the cycle.14GRAY is live and on sale for 1 hour only.Sep 30, 2026 6:09 PM · 14 characters. GRAY is live and on sale for 1 hour only.

Based on 11 emails received from Sep 30 to Oct 29, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.