why we test it the way we do

Preview text: Merino 365 it's not glamorous. but it's how we know. quick one from us today. we get asked…

Merino 365Sunday, Aug 2, 2026 at 6:20 PM EasternKlaviyo
Merino 365why we test it the way we do
Subject
why we test it the way we do
Preview text
Merino 365 it's not glamorous. but it's how we know. quick one from us today. we get asked…
From
team@merino365.co.nz
Sent
Sun Aug 2, 2026, 6:20 PM ET
Sent to
New Zealand (merino365.co.nz)
Size
10 KB
Images
2
Links
3, 1 of them buttons
Subject length
28 characters

Against Merino 365's usual

Sent in the 6 PM hour, which holds 18% of its emails; 19% arrive in the 5 PM hour. The subject is 28 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Lucy | Merino 365 <[email protected]>
Subject
why we test it the way we do
Date
Sun, 02 Aug 2026 22:20:43 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.merino365.co.nz
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.merino365.co.nz s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-34.kmta.shared.klaviyomail.com [170.203.28.34] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 10, 2026 11:03 PMwe can't keep them in stock 🧦🧦
Aug 6, 2026 6:01 PMhe saw this email and closed the tab 🙈
Aug 4, 2026 7:32 PMwe're backing black 🖤
Aug 2, 2026 6:20 PMwhy we test it the way we do (this email)
Jul 30, 2026 7:48 PM337 five star reviews. now $49 🧦🧦
Jul 28, 2026 7:54 PMfair point, Tanja
Jul 26, 2026 6:18 PMthe sweatshirt your wife will keep stealing

More from Merino 365

All Merino 365 emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.