Big waves. Zero heaviness

Preview text: Meet the lightweight routine your hair needs.

MerwaveSunday, Nov 8, 2026 at 7:42 PM EasternKlaviyo
MerwaveBig waves. Zero heaviness
Subject
Big waves. Zero heaviness
Preview text
Meet the lightweight routine your hair needs.
From
hello@merwave.co.uk
Brand
Merwave
Sent
Sun Nov 8, 2026, 7:42 PM ET
Sent to
merwave.com
Size
28 KB
Images
6
Links
5, 1 of them buttons
Subject length
25 characters

Against Merwave's usual

Sent in the 7 PM hour, which holds 3% of its emails; 71% arrive in the 1 AM hour. The subject is 25 characters, the same as its average.

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Sent just before and after

Nov 8, 2026 7:42 PMBig waves. Zero heaviness (this email)
Nov 8, 2026 2:00 PM£26 wavy hair kit 👀
Nov 8, 2026 2:00 AMQuick question
Nov 7, 2026 7:41 PMAbi here, just checking in
Nov 7, 2026 1:15 AMGo mini
Nov 6, 2026 7:40 PMYour waves are calling 🌊
Nov 5, 2026 1:15 AM40% off Wavy Kit

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