"I almost sent it back."

Preview text: Three days later she ordered two more

MiniMamaSaturday, Apr 18, 2026 at 2:30 PM EasternKlaviyo
MiniMama"I almost sent it back."
Subject
"I almost sent it back."
Preview text
Three days later she ordered two more
From
info@minimama.store
Sent
Sat Apr 18, 2026, 2:30 PM ET
Size
54 KB
Images
19
Links
19, 1 of them buttons
Subject length
24 characters

Against MiniMama's usual

Sent in its busiest hour, 2 PM, which holds 40% of its emails. The subject is 24 characters; its average is 30.

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Sent just before and after

Apr 21, 2026 10:05 AMYour code expires in 2 hours
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Apr 20, 2026 10:04 AMBefore you go... here's 15% off
Apr 18, 2026 2:30 PM"I almost sent it back." (this email)
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Apr 17, 2026 10:04 AMYou left something behind mama...
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