Okay okay… you win, mama

Preview text: Hey mama, Amelia here, from MiniMama! So here's what happened… Our Mother's Day sale was…

MiniMamaWednesday, Mar 25, 2026 at 6:30 PM EasternKlaviyo
MiniMamaOkay okay… you win, mama
Subject
Okay okay… you win, mama
Preview text
Hey mama, Amelia here, from MiniMama! So here's what happened… Our Mother's Day sale was…
From
info@minimama.store
Sent
Wed Mar 25, 2026, 6:30 PM ET
Size
15 KB
Images
1
Links
4, 2 of them buttons
Subject length
24 characters

Against MiniMama's usual

Sent in the 6 PM hour, which holds 1% of its emails; 39% arrive in the 2 PM hour. The subject is 24 characters; its average is 30.

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Sent just before and after

Mar 31, 2026 2:30 PMEnding in 1 hour…
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Mar 25, 2026 6:30 PMOkay okay… you win, mama (this email)
Mar 21, 2026 9:17 AMYour code expires in 2 hours
Mar 20, 2026 9:17 AMBefore you go... here's 15% off
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