They Sent It

The ingredient behind your hold

Because your hair deserves more than a grip.

MONTEFriday, May 29, 2026 at 2:01 PM EasternKlaviyo
MONTEThe ingredient behind your hold
Subject
The ingredient behind your hold
Preview text
Because your hair deserves more than a grip.
From
jamesedward@themonteclub.com
Brand
MONTE
Sent
Fri May 29, 2026, 2:01 PM ET
Size
38 KB
Images
8
Links
8, 1 of them buttons
Subject length
31 characters

Against MONTE's usual

Sent in its busiest hour, 2 PM, which holds 80% of its emails. The subject is 31 characters; its average is 27.

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Sent just before and after

Jun 3, 2026 2:24 PMIs this actually impossible?
Jun 1, 2026 2:01 PMGoogle was brutally honest
May 30, 2026 2:00 PMgood hair in less than 60 seconds
May 29, 2026 2:01 PMThe ingredient behind your hold (this email)
May 28, 2026 2:01 PM“Feels like nothing.”
May 27, 2026 2:01 PMJust rinse it out with water.
May 26, 2026 2:01 PMWe may have gone too far this time...

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