"Fresh is best" is a lie

Preview text: Fresh is best is a lie MR NILAND The Big Myth "Fresh is best" is a lie. The most repeated…

Mr NilandMonday, Jun 8, 2026 at 8:00 PM EasternKlaviyo
Mr Niland"Fresh is best" is a lie
Subject
"Fresh is best" is a lie
Preview text
Fresh is best is a lie MR NILAND The Big Myth "Fresh is best" is a lie. The most repeated…
From
hello@mrniland.com
Sent
Mon Jun 8, 2026, 8:00 PM ET
Sent to
mrniland.com, thefishweight.com
Size
16 KB
Images
7
Links
7, 4 of them buttons
Subject length
24 characters

Against Mr Niland's usual

Sent in the 8 PM hour, which holds 7% of its emails; 27% arrive in the 6 PM hour. The subject is 24 characters; its average is 38.

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From
Mr Niland <[email protected]>
Subject
"Fresh is best" is a lie
Date
Tue, 09 Jun 2026 00:00:25 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
send.mrniland.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=mrniland.com s=kl1
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  1. from kl-203-28-28.kmta.shared.klaviyomail.com [170.203.28.28] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jun 16, 2026 6:00 PMOur Mid Year Sale starts at 10am today
Jun 15, 2026 6:00 PMOur mid year sale starts tomorrow - 10am
Jun 12, 2026 7:45 PMWhy don't you cook more fish at home?
Jun 8, 2026 8:00 PM"Fresh is best" is a lie (this email)
Jun 4, 2026 4:30 PMStop washing your fish
Jun 2, 2026 9:29 PMEvery other kitchen weight is a compromise. Here's why this one isn't.
May 31, 2026 11:53 PMHe was almost brought to tears

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