MU Australia subject lines
75 subject lines averaging 39 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 5:02 PM | Cool Girl Beauty Buys for Tweens and Teens 🫶 | 45 | Shopping for a tween or teen who loves beauty? | Oct 30, 2026 5:02 PM · 45 characters. Shopping for a tween or teen who loves beauty? | |
| Oct 28, 2026 9:30 PM | Nostalgic single-note summer scents 🌊☀️ | 39 | Sun-drenched and crisp. Plus, free AU shipping on orders over $75! | Oct 28, 2026 9:30 PM · 39 characters. Sun-drenched and crisp. Plus, free AU shipping on orders over $75! | |
| Oct 23, 2026 5:02 PM | Meet the Tokyo Milk Dark Cult Icons 🖤 | 38 | Dark, distinctive, and impossible to forget. Discover four of our most coveted signature… | Oct 23, 2026 5:02 PM · 38 characters. Dark, distinctive, and impossible to forget. Discover four of our most coveted signature… | |
| Oct 21, 2026 9:30 PM | The Dark & The Delicious 🖤🍒 | 28 | A little naughty or irresistibly nice? Mix, layer, and discover your new signature scent. | Oct 21, 2026 9:30 PM · 28 characters. A little naughty or irresistibly nice? Mix, layer, and discover your new signature scent. | |
| Oct 17, 2026 8:25 PM | Introducing The Everyday Essentials! 😍 | 39 | If you're using them on your body every single day... You want the best, right? | Oct 17, 2026 8:25 PM · 39 characters. If you're using them on your body every single day... You want the best, right? | |
| Oct 16, 2026 8:24 PM | Fun Ways To Gift (Yourself Or Someone Else!) ✨ | 47 | Ever wanted a bespoke fragrance that’s totally, utterly unique to you? | Oct 16, 2026 8:24 PM · 47 characters. Ever wanted a bespoke fragrance that’s totally, utterly unique to you? | |
| Oct 16, 2026 5:01 PM | A Little Something Extra, On Us ✨ | 34 | Pick two fragrances and we’ll add a complimentary sample to your order. | Oct 16, 2026 5:01 PM · 34 characters. Pick two fragrances and we’ll add a complimentary sample to your order. | |
| Oct 14, 2026 9:15 PM | Your Next Signature Scent Is a Little… Different 👨🚀 | 50 | Discover unexpected fragrances that break the rules. Plus, free AU shipping $75+ | Oct 14, 2026 9:15 PM · 50 characters. Discover unexpected fragrances that break the rules. Plus, free AU shipping $75+ | |
| Oct 14, 2026 8:23 PM | 3 Ideas For Luxury Self Care At Every Budget ✨ | 47 | Here's some perfect product pairs to get you started... | Oct 14, 2026 8:23 PM · 47 characters. Here's some perfect product pairs to get you started... | |
| Oct 13, 2026 8:30 PM | Welcome to the MU Family! (Coupon inside) ✨ | 44 | We're so excited to introduce you to some of our much-loved favourites and goodies.... | Oct 13, 2026 8:30 PM · 44 characters. We're so excited to introduce you to some of our much-loved favourites and goodies.... | |
| Oct 9, 2026 4:30 PM | Sampler Sets Are Back in Stock - Find Your Signature Scent 🩵 | 60 | Free shipping over $75 in AU. | Oct 9, 2026 4:30 PM · 60 characters. Free shipping over $75 in AU. | |
| Oct 7, 2026 9:30 PM | Just Landed: Demeter Washes & Lotions 💘 | 40 | Ship free $75+ in AU. | Oct 7, 2026 9:30 PM · 40 characters. Ship free $75+ in AU. | |
| Oct 2, 2026 5:02 PM | A Little Dark - A Little Different 🪄🖤 | 38 | Gifts for the Darker Side | Oct 2, 2026 5:02 PM · 38 characters. Gifts for the Darker Side | |
| Sep 30, 2026 9:00 PM | How to Choose the Right Home Fragrance 💫 | 41 | Your home deserves a signature scent too. | Sep 30, 2026 9:00 PM · 41 characters. Your home deserves a signature scent too. | |
| Sep 25, 2026 4:40 PM | Free Hand Cream with Lollia’s Dream Fragrance 💙 | 47 | Light and romantic — receive a free $16.95 mini cream when you spend $70. | Sep 25, 2026 4:40 PM · 47 characters. Light and romantic — receive a free $16.95 mini cream when you spend $70. | |
| Sep 23, 2026 9:30 PM | Escape to an English country house 🪻 | 37 | Pipe tobacco, vintage paperbacks, and rain-kissed gardens bottled just for you. | Sep 23, 2026 9:30 PM · 37 characters. Pipe tobacco, vintage paperbacks, and rain-kissed gardens bottled just for you. | |
| Sep 18, 2026 5:02 PM | 20% OFF NRL & AFL Car Air Fresheners 🏉 | 39 | Support your footy team in style. Reusable car air fresheners now $15.96! | Sep 18, 2026 5:02 PM · 39 characters. Support your footy team in style. Reusable car air fresheners now $15.96! | |
| Sep 16, 2026 9:30 PM | Forget vanilla. Meet The New Gourmand. | 38 | Salty pretzel, warm chai, and golden honey. Explore scents with a whole new layer of… | Sep 16, 2026 9:30 PM · 38 characters. Salty pretzel, warm chai, and golden honey. Explore scents with a whole new layer of… | |
| Sep 11, 2026 5:02 PM | The Non-Floral Spring Edit. | 27 | Smells like fresh rain, crisp air & new beginnings | Sep 11, 2026 5:02 PM · 27 characters. Smells like fresh rain, crisp air & new beginnings | |
| Sep 9, 2026 9:15 PM | 20% Off Badger Balm Beauty 🍃 | 29 | + free shipping over $75 in AU | Sep 9, 2026 9:15 PM · 29 characters. + free shipping over $75 in AU | |
| Sep 4, 2026 5:02 PM | Just landed: Your new daily rituals 🌿 | 38 | Fresh scents, glowing skin - see what’s new at MU. | Sep 4, 2026 5:02 PM · 38 characters. Fresh scents, glowing skin - see what’s new at MU. | |
| Sep 2, 2026 9:30 PM | Spring In Full Bloom 🌸 | 23 | Single Note Floral Fragrances - Ship Free $75+ in AU | Sep 2, 2026 9:30 PM · 23 characters. Single Note Floral Fragrances - Ship Free $75+ in AU | |
| Aug 28, 2026 4:45 PM | JUST DROPPED: New Perfume Oils 💫 | 33 | New fragrance from Dear August & The Perfume Oil Co. | Aug 28, 2026 4:45 PM · 33 characters. New fragrance from Dear August & The Perfume Oil Co. | |
| Aug 26, 2026 9:30 PM | Just landed (and now in TWO sizes) 👀 | 37 | Paddywax vessels just got an upgrade. Meet the new A Dopo collection. | Aug 26, 2026 9:30 PM · 37 characters. Paddywax vessels just got an upgrade. Meet the new A Dopo collection. | |
| Aug 21, 2026 5:01 PM | Final hours: 20% off sitewide ends tomorrow 🤩 | 46 | Up to 70% off sale! Discount applied automatically at checkout. | Aug 21, 2026 5:01 PM · 46 characters. Up to 70% off sale! Discount applied automatically at checkout. | |
| Aug 19, 2026 10:01 PM | 20% off sitewide ends Sunday 💝 | 31 | Free AU shipping over $75. | Aug 19, 2026 10:01 PM · 31 characters. Free AU shipping over $75. | |
| Aug 17, 2026 10:00 PM | 20% off site wide, including sale! | 34 | Plus, Free Shipping $75+ in AU. | Aug 17, 2026 10:00 PM · 34 characters. Plus, Free Shipping $75+ in AU. | |
| Aug 14, 2026 5:02 PM | Afterpay Day Continues: 20% off sitewide | 40 | No code required. Ship Free $75+ in AU | Aug 14, 2026 5:02 PM · 40 characters. No code required. Ship Free $75+ in AU | |
| Aug 12, 2026 10:00 PM | The Afterpay Day Sale continues - 20% Off Site-Wide. | 52 | Plus, free Australian shipping on orders over $75. | Aug 12, 2026 10:00 PM · 52 characters. Plus, free Australian shipping on orders over $75. | |
| Aug 10, 2026 10:01 PM | 20% off Everything (yes, even sale) ⚡ | 38 | Afterpay Day is on now! Discount auto-applied at checkout + free AU shipping over $75. | Aug 10, 2026 10:01 PM · 38 characters. Afterpay Day is on now! Discount auto-applied at checkout + free AU shipping over $75. | |
| Aug 7, 2026 5:00 PM | Fragrance for Hibernation: Scents to Stay in With 🔥 | 51 | Warm up, even when the temperature drops | Aug 7, 2026 5:00 PM · 51 characters. Warm up, even when the temperature drops | |
| Aug 5, 2026 8:30 PM | Dark, Mysterious and Brand New 🖤 | 33 | Be the first to explore the new Tokyo Milk Dark. Free AU shipping over $75. | Aug 5, 2026 8:30 PM · 33 characters. Be the first to explore the new Tokyo Milk Dark. Free AU shipping over $75. | |
| Jul 31, 2026 5:01 PM | Paddywax Candles 💞 | 19 | Vessels too beautiful to throw away. Free shipping on orders over $75! | Jul 31, 2026 5:01 PM · 19 characters. Vessels too beautiful to throw away. Free shipping on orders over $75! | |
| Jul 29, 2026 9:00 PM | The Warmest Scents for Winter. 🔥 | 33 | Pumpkin Spice Latte Meets Earthworm. Ship Free $75+ in Aus. | Jul 29, 2026 9:00 PM · 33 characters. Pumpkin Spice Latte Meets Earthworm. Ship Free $75+ in Aus. | |
| Jul 24, 2026 4:30 PM | Pure scent. Longer burn. Zero toxins. | 37 | Discover Drift - non-toxic soy candles for your home. | Jul 24, 2026 4:30 PM · 37 characters. Discover Drift - non-toxic soy candles for your home. | |
| Jul 22, 2026 8:30 PM | Not your average floral fragrance 🥀 | 36 | Ship free $75+ in Australia | Jul 22, 2026 8:30 PM · 36 characters. Ship free $75+ in Australia | |
| Jul 17, 2026 5:01 PM | A scent that’s entirely yours 🫧 | 32 | Discover curated Fragrance Sets built for layering. Mix and match to create an innovative… | Jul 17, 2026 5:01 PM · 32 characters. Discover curated Fragrance Sets built for layering. Mix and match to create an innovative… | |
| Jul 15, 2026 7:57 PM | Meet the Happy Hour Collection 🍸 | 33 | From crisp cocktails to rich nightcaps, find your favourite drink in a single scent. | Jul 15, 2026 7:57 PM · 33 characters. From crisp cocktails to rich nightcaps, find your favourite drink in a single scent. | |
| Jul 10, 2026 5:00 PM | The Ultimate Winter Skin Reset ❄️ | 33 | Say goodbye to cracked heels and chapped lips. It’s time to save your winter skin. | Jul 10, 2026 5:00 PM · 33 characters. Say goodbye to cracked heels and chapped lips. It’s time to save your winter skin. | |
| Jul 8, 2026 8:30 PM | Childhood, Bottled 🧁 | 21 | Science says scent is our strongest link to memory. Revisit your favourite childhood… | Jul 8, 2026 8:30 PM · 21 characters. Science says scent is our strongest link to memory. Revisit your favourite childhood… | |
| Jul 3, 2026 5:00 PM | Meet Gracious Minds, Now Available at MU. | 41 | Australian skincare designed to nurture skin, mind and soul. | Jul 3, 2026 5:00 PM · 41 characters. Australian skincare designed to nurture skin, mind and soul. | |
| Jul 1, 2026 8:41 PM | For Those Who Seek the Unexpected 📖🔮 | 37 | Unconventional scents for those who find beauty in shadows | Jul 1, 2026 8:41 PM · 37 characters. Unconventional scents for those who find beauty in shadows | |
| Jun 26, 2026 5:01 PM | Fragrances that whisper, never shout. | 37 | Tired of heavy perfumes that walk into a room before you do? Meet sheer, understated… | Jun 26, 2026 5:01 PM · 37 characters. Tired of heavy perfumes that walk into a room before you do? Meet sheer, understated… | |
| Jun 24, 2026 8:01 PM | More than a fragrance. It’s a memory. | 39 | Step into the Library of Flowers 🌸 | Jun 24, 2026 8:01 PM · 39 characters. Step into the Library of Flowers 🌸 | |
| Jun 19, 2026 5:00 PM | Pack a little mystery. New Tokyo Milk Dark Travel EDP's 🖤 | 57 | Sleek, irresistible, and ready for adventure. | Jun 19, 2026 5:00 PM · 57 characters. Sleek, irresistible, and ready for adventure. | |
| Jun 17, 2026 9:01 PM | Sweet Scents Are Trending Right Now 🍰 | 38 | Gourmand Fragrances Explained - Ship Free $75+ in Aus. | Jun 17, 2026 9:01 PM · 38 characters. Gourmand Fragrances Explained - Ship Free $75+ in Aus. | |
| Jun 12, 2026 5:00 PM | The Winter Wellness Essentials We’re All Reaching For. ❄️ | 56 | From sleep balms to cosy wellness rituals. | Jun 12, 2026 5:00 PM · 56 characters. From sleep balms to cosy wellness rituals. | |
| Jun 10, 2026 8:30 PM | Crackling fires & fresh coffee, bottled ☕🔥 | 43 | Romanticize staying inside with 6 cozy, hyper-realistic scents from Demeter. | Jun 10, 2026 8:30 PM · 43 characters. Romanticize staying inside with 6 cozy, hyper-realistic scents from Demeter. | |
| Jun 5, 2026 5:01 PM | Last Chance Sale! Ends Tomorrow 😍 | 34 | 20% off site wide - free shipping over $75 | Jun 5, 2026 5:01 PM · 34 characters. 20% off site wide - free shipping over $75 | |
| Jun 3, 2026 8:33 PM | 20% OFF SITEWIDE - Mid Year Clearance 💕 | 40 | Ends soon! Free shipping in Aus over $75. | Jun 3, 2026 8:33 PM · 40 characters. Ends soon! Free shipping in Aus over $75. |
Based on 75 emails received from Mar 18 to Oct 30, 2026. Times in US Eastern. How we collect