They Sent It

Don't purchase today...

Sale starts tomorrow

Muscle MatMonday, Oct 5, 2026 at 6:03 PM EasternKlaviyo
Muscle MatDon't purchase today...
Subject
Don't purchase today...
Preview text
Sale starts tomorrow
From
info@musclemat.com
Sent
Mon Oct 5, 2026, 6:03 PM ET
Sent to
musclemat.com
Size
40 KB
Images
11
Links
16, 7 of them buttons
Subject length
23 characters

Against Muscle Mat's usual

Sent in the 6 PM hour, which holds 6% of its emails; 10% arrive in the 3 AM hour. The subject is 23 characters; its average is 29.

Email headers

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From
Muscle Mat <[email protected]>
Subject
Don't purchase today...
Date
Mon, 05 Oct 2026 22:03:01 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.musclemat.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.musclemat.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 7, 2026 1:24 AMYou spend a third of your life in bed
Oct 6, 2026 8:31 AMIT'S HERE! 15% off everything
Oct 5, 2026 9:16 PMSatisfaction = Guaranteed
Oct 5, 2026 6:03 PMDon't purchase today... (this email)
Oct 4, 2026 7:10 AMYou don't have to decide today
Oct 3, 2026 3:10 AMOne of our favourite designs...
Oct 3, 2026 3:03 AMEveryone wants this chair

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