They Sent It

The bed upgrade nobody regrets

9,000+ reviews, free shipping, same day dispatch.

Muscle MatWednesday, Sep 30, 2026 at 2:51 AM EasternKlaviyo
Muscle MatThe bed upgrade nobody regrets
Subject
The bed upgrade nobody regrets
Preview text
9,000+ reviews, free shipping, same day dispatch.
From
info@musclemat.co.nz
Sent
Wed Sep 30, 2026, 2:51 AM ET
Sent to
New Zealand (musclemat.co.nz), Australia (musclemat.com.au)
Size
31 KB
Images
8
Links
8, 4 of them buttons
Subject length
30 characters

Against Muscle Mat's usual

Sent in the 2 AM hour, which holds 6% of its emails; 10% arrive in the 3 AM hour. The subject is 30 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Muscle Mat <[email protected]>
Subject
The bed upgrade nobody regrets
Date
Wed, 30 Sep 2026 06:51:42 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.musclemat.co.nz
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.musclemat.co.nz s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 3, 2026 3:03 AMEveryone wants this chair
Oct 1, 2026 6:32 PM50 order to go! (WIN $1000)
Oct 1, 2026 2:30 PMOrder #200,000 wins $1000
Sep 30, 2026 2:51 AMThe bed upgrade nobody regrets (this email)
Sep 26, 2026 10:03 AMYour order could win $1,000 cash! 💸
Sep 26, 2026 3:29 AMThe secret to a better sleep 😴
Sep 24, 2026 10:02 AMWin your dream bed ☁️

More from Muscle Mat

All Muscle Mat emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.