Must Have Ideas emails
Must Have Ideas sends about 20 emails a week through Klaviyo, most often on Saturday around 12 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 20
- Busiest send time
- Saturdays at 12am ET
- Last sent
- Today · Nov 2
- Tracked since
- Mar 2026
- Emails collected
- 549
Recent emails
Nov 1, 2026 12:01 PM
Enjoy pocket-sized warmth wherever you go! ☺️♨
Nov 1, 2026 7:00 AM
Quick - before it gets swept away! 🧹
Nov 1, 2026 7:00 AM
Quick Sam - before it gets swept away! 🧹
Nov 1, 2026 1:00 AM
🫶 Instant warmth in the palm of your hand!
Oct 31, 2026 3:15 PM
Last chance. Midnight and it's gone. 🌕🐺
Oct 31, 2026 11:30 AM
🎃 Have you entered our FREE order giveaway yet?
Recent subject lines
All subject linesSubject lines average 32 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Nov 2, 2026 12:00 AM | Are your winter woollies ready? 🧣 | Are your winter woollies ready? 96 Bundle up - without the bobbles! | |
| Nov 2, 2026 12:00 AM | Are your winter woollies ready Sam? 🧣 | Are your winter woollies ready Sam? 96 Bundle up - without the bobbles! | |
| Nov 1, 2026 12:01 PM | Enjoy pocket-sized warmth wherever you go! ☺️♨ | Enjoy pocket-sized warmth wherever you go! 96 The ultimate winter must-have for chilly… | |
| Nov 1, 2026 7:00 AM | Quick - before it gets swept away! 🧹 | Quick - before it gets swept away! 96 Four hours to save an extra 34%! | |
| Nov 1, 2026 7:00 AM | Quick Sam - before it gets swept away! 🧹 | Quick Sam - before it gets swept away! 96 Four hours to save an extra 34%! | |
| Nov 1, 2026 1:00 AM | 🫶 Instant warmth in the palm of your hand! | Instant warmth in the palm of your hand! 96 Thaw frosty fingers fast with our latest… | |
| Oct 31, 2026 3:15 PM | Last chance. Midnight and it's gone. 🌕🐺 | ||
| Oct 31, 2026 11:30 AM | 🎃 Have you entered our FREE order giveaway yet? | Have you entered our FREE order giveaway yet? 96 TEN customers are about to get a BIG… |
Archive
View full archiveOctober 2026 44 emails
View allLast chance. Midnight and it's gone. 🌕🐺
Oct 31, 2026 3:15 PM
🎃 Have you entered our FREE order giveaway yet?
Oct 31, 2026 11:30 AM
There’s nothing frightening about this… 👻
Oct 31, 2026 7:15 AM
🎃 No tricks... today your order could be FREE!
Oct 31, 2026 1:00 AM
💡💖 It's almost lights out on this month's deal…
Oct 30, 2026 1:00 PM
Don’t invite dirt through your door Sam... 🧛👣
Oct 30, 2026 1:00 AM
Don’t invite dirt through your door... 🧛👣
Oct 30, 2026 1:00 AM
🧛 This fang-tastic trick makes moving furniture a treat...
Oct 29, 2026 1:05 PM
Oct 29, 2026 7:30 AM
Ghost-tappers are out this Halloween... are your cards protected?
Oct 29, 2026 1:00 AM
👻 Household horrors inside… open if you dare!
Oct 28, 2026 1:04 PM
Oct 28, 2026 1:00 AM
When Must Have Ideas sends
30% of its emails arrive in the 12 AM hour, with a second, smaller wave around 12 PM. Saturdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 25 | 2 | 0 | 0 | 1 | 2 | 3 | 5 | 1 | 2 | 4 | 0 | 19 | 4 | 1 | 2 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 |
| Tue | 24 | 3 | 0 | 0 | 0 | 2 | 3 | 0 | 1 | 3 | 1 | 1 | 19 | 4 | 2 | 1 | 2 | 1 | 1 | 1 | 0 | 0 | 0 | 1 |
| Wed | 24 | 4 | 1 | 0 | 0 | 1 | 3 | 7 | 5 | 0 | 2 | 2 | 15 | 6 | 2 | 2 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 |
| Thu | 23 | 4 | 0 | 1 | 0 | 3 | 2 | 7 | 0 | 1 | 0 | 0 | 21 | 4 | 0 | 0 | 1 | 1 | 0 | 2 | 2 | 0 | 1 | 0 |
| Fri | 24 | 6 | 0 | 0 | 0 | 2 | 6 | 2 | 2 | 2 | 1 | 2 | 19 | 5 | 3 | 1 | 0 | 1 | 0 | 2 | 1 | 0 | 1 | 0 |
| Sat | 23 | 3 | 0 | 0 | 1 | 4 | 6 | 7 | 5 | 1 | 8 | 2 | 15 | 4 | 2 | 4 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 0 |
| Sun | 22 | 4 | 0 | 0 | 2 | 4 | 5 | 6 | 6 | 2 | 3 | 1 | 17 | 3 | 5 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 25 | 24 | 24 | 23 | 24 | 23 | 22 |
| 1a | 2 | 3 | 4 | 4 | 6 | 3 | 4 |
| 2a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 4a | 1 | 0 | 0 | 0 | 0 | 1 | 2 |
| 5a | 2 | 2 | 1 | 3 | 2 | 4 | 4 |
| 6a | 3 | 3 | 3 | 2 | 6 | 6 | 5 |
| 7a | 5 | 0 | 7 | 7 | 2 | 7 | 6 |
| 8a | 1 | 1 | 5 | 0 | 2 | 5 | 6 |
| 9a | 2 | 3 | 0 | 1 | 2 | 1 | 2 |
| 10a | 4 | 1 | 2 | 0 | 1 | 8 | 3 |
| 11a | 0 | 1 | 2 | 0 | 2 | 2 | 1 |
| 12p | 19 | 19 | 15 | 21 | 19 | 15 | 17 |
| 1p | 4 | 4 | 6 | 4 | 5 | 4 | 3 |
| 2p | 1 | 2 | 2 | 0 | 3 | 2 | 5 |
| 3p | 2 | 1 | 2 | 0 | 1 | 4 | 1 |
| 4p | 1 | 2 | 1 | 1 | 0 | 0 | 0 |
| 5p | 0 | 1 | 0 | 1 | 1 | 0 | 0 |
| 6p | 1 | 1 | 1 | 0 | 0 | 0 | 0 |
| 7p | 0 | 1 | 0 | 2 | 2 | 2 | 0 |
| 8p | 0 | 0 | 1 | 2 | 1 | 0 | 0 |
| 9p | 0 | 0 | 1 | 0 | 0 | 1 | 1 |
| 10p | 1 | 0 | 0 | 1 | 1 | 1 | 1 |
| 11p | 1 | 1 | 0 | 0 | 0 | 0 | 1 |
FewerMore(busiest cell: 25 emails)
Based on 549 emails received from Mar 16 to Nov 2, 2026. Times in US Eastern. How we collect · When all brands send
How often Must Have Ideas sends
Complete months have run between 84 and 99 emails.
- Busiest month
- Jul 2026, 99
- Quietest month
- May 2026, 84
- Busiest day
- Saturday, 89
- Quietest day
- Tuesday, 70
About Must Have Ideas
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 549
- Emails a week
- about 20
- Last sent
- Nov 2, 2026
- Sends from
- hello@
musthaveideas.co.uk - Subject length
- 32 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
| Klaviyo | Top 500,000 sites | about 20 | Tuesday | Nov 1, 2026 | Klaviyo · about 20 a week · busiest Tuesday · last sent Nov 1, 2026 | ||
| Klaviyo | Top 500,000 sites | about 20 | Sunday | Nov 1, 2026 | Klaviyo · about 20 a week · busiest Sunday · last sent Nov 1, 2026 | ||
| Klaviyo | about 20 | Thursday | Oct 14, 2026 | Klaviyo · about 20 a week · busiest Thursday · last sent Oct 14, 2026 |















