How it all began
Preview text: Our founder shares the story behind MUTHA.

Using this email in an article? Credit: MUTHA email via They Sent It, with a link to this page. Full-size image
- Subject
- How it all began
- Preview text
- Our founder shares the story behind MUTHA.
- From
- support@
mutha.com - Brand
- MUTHA
- ESP
- Klaviyo
- Sent
- Fri Oct 16, 2026, 1:51 PM ET
- Sent to
- mutha.club
- Size
- 60 KB
- Images
- 23
- Links
- 23, 1 of them buttons
- Subject length
- 16 characters
Against MUTHA's usual
Sent in the 1 PM hour, which holds 8% of its emails; 18% arrive in the 9 AM hour. The subject is 16 characters; its average is 24.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- MUTHA <[email protected]>
- Subject
- How it all began
- Date
- Fri, 16 Oct 2026 17:51:18 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.email.mutha.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=email.mutha.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 18, 2026 6:30 PM | Make your move. | |
| Oct 18, 2026 1:52 PM | All about MUTHA | |
| Oct 18, 2026 9:25 AM | Not all hydration is the same | |
| Oct 16, 2026 1:51 PM | How it all began (this email) | |
| Oct 16, 2026 5:50 AM | Welcome to the MUTHAhood | |
| Oct 15, 2026 2:00 PM | Free shipping. Do not disturb. | |
| Oct 15, 2026 9:24 AM | All about MUTHA |
More from MUTHA
All MUTHA emailsYour eyes deserve that extra hour.
Nov 1, 2026 4:00 PM
Cold weather is coming for your skin.
Oct 29, 2026 2:02 PM
Oct 26, 2026 6:15 PM
Oct 22, 2026 7:00 PM
Oct 21, 2026 1:53 PM
Oct 18, 2026 6:30 PM
Oct 18, 2026 1:52 PM
Oct 18, 2026 9:25 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 16, 2026.












