MVE boutique subject lines
30 subject lines averaging 29 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 27, 2026 9:57 PM | Grayson is back. Again. | 23 | You keep buying her, so obviously we ordered more. | Oct 27, 2026 9:57 PM · 23 characters. You keep buying her, so obviously we ordered more. | |
| Oct 20, 2026 9:57 PM | Let us help | 11 | A little try on with three of us, so you can see how the same pieces fit. | Oct 20, 2026 9:57 PM · 11 characters. A little try on with three of us, so you can see how the same pieces fit. | |
| Oct 17, 2026 1:31 AM | Your code’s still here | 24 | Your 10% off is still good for a few more days | Oct 17, 2026 1:31 AM · 24 characters. Your 10% off is still good for a few more days | |
| Oct 13, 2026 11:06 PM | Your 10% off is ready | 21 | You’re in. Let’s find your next favourite piece | Oct 13, 2026 11:06 PM · 21 characters. You’re in. Let’s find your next favourite piece | |
| Oct 13, 2026 9:57 PM | NEW | This Just In | 18 | A few of these are very “put it on, feel hot, outfit done.” | Oct 13, 2026 9:57 PM · 18 characters. A few of these are very “put it on, feel hot, outfit done.” | |
| Oct 6, 2026 9:57 PM | New to sale | 11 | A few of my favourites just got marked down, so naturally I had to tell you. | Oct 6, 2026 9:57 PM · 11 characters. A few of my favourites just got marked down, so naturally I had to tell you. | |
| Sep 29, 2026 10:57 PM | Grayson in brown is finally back | 32 | I can finally stop saying “soon”, every size is here again. | Sep 29, 2026 10:57 PM · 32 characters. I can finally stop saying “soon”, every size is here again. | |
| Sep 22, 2026 10:57 PM | Eddie is back! | 14 | Round two. If you missed your size the first time, have another look. | Sep 22, 2026 10:57 PM · 14 characters. Round two. If you missed your size the first time, have another look. | |
| Sep 15, 2026 10:57 PM | NEW | This Just In | 18 | If you like getting in early, now’s the moment. Spring 26 has dropped. | Sep 15, 2026 10:57 PM · 18 characters. If you like getting in early, now’s the moment. Spring 26 has dropped. | |
| Sep 8, 2026 10:57 PM | Blair in black is back | 22 | The sizes disappeared. We noticed. | Sep 8, 2026 10:57 PM · 22 characters. The sizes disappeared. We noticed. | |
| Aug 31, 2026 10:57 PM | Blair Dress, now in brown. | 26 | One easy dress, three women and possibly her softest colour yet. | Aug 31, 2026 10:57 PM · 26 characters. One easy dress, three women and possibly her softest colour yet. | |
| Aug 24, 2026 10:57 PM | What are you actually getting dressed for? | 42 | Somewhere between “I’ve got this” and “I have no brain space for an outfit.” | Aug 24, 2026 10:57 PM · 42 characters. Somewhere between “I’ve got this” and “I have no brain space for an outfit.” | |
| Aug 18, 2026 10:57 PM | New arrivals are in, and this drop has range | 44 | The new drop is in, with knits, velvet, denim and a little texture maxxing. | Aug 18, 2026 10:57 PM · 44 characters. The new drop is in, with knits, velvet, denim and a little texture maxxing. | |
| Aug 15, 2026 9:57 PM | Ends tonight. 30% off most of the store | 39 | And yes, Sale got another 30% off too. Ends 11:59PM. | Aug 15, 2026 9:57 PM · 39 characters. And yes, Sale got another 30% off too. Ends 11:59PM. | |
| Aug 12, 2026 8:14 PM | 30% off most of the store for Afterpay Day | 42 | And yes, Sale got another 30% off too. Ends Sunday. | Aug 12, 2026 8:14 PM · 42 characters. And yes, Sale got another 30% off too. Ends Sunday. | |
| Aug 8, 2026 1:36 AM | The pieces that change your whole mood | 38 | For the days you need your outfit to do a little more. | Aug 8, 2026 1:36 AM · 38 characters. For the days you need your outfit to do a little more. | |
| Jul 31, 2026 7:07 PM | Andy is back and we did the fit check | 37 | Three sizes, one very stretchy top and your next dinner outfit handled. | Jul 31, 2026 7:07 PM · 37 characters. Three sizes, one very stretchy top and your next dinner outfit handled. | |
| Jul 27, 2026 2:59 AM | Grayson is back, now in green. | 30 | ... one bestselling dress, three women and possibly her best colour yet. | Jul 27, 2026 2:59 AM · 30 characters. ... one bestselling dress, three women and possibly her best colour yet. | |
| Jul 20, 2026 3:17 AM | Something looks a little different… | 35 | MVE’s had a refresh, plus I’ve pulled together the pieces made for your favourite denim. | Jul 20, 2026 3:17 AM · 35 characters. MVE’s had a refresh, plus I’ve pulled together the pieces made for your favourite denim. | |
| Jul 13, 2026 4:50 AM | NEW | This Just In | 18 | If you’re in a “what do I wear” spiral, this fixes it. Fast. | Jul 13, 2026 4:50 AM · 18 characters. If you’re in a “what do I wear” spiral, this fixes it. Fast. | |
| Jul 6, 2026 3:00 AM | Small joys, new pieces just hit sale | 36 | The sale rack got new company. | Jul 6, 2026 3:00 AM · 36 characters. The sale rack got new company. | |
| Jun 29, 2026 2:57 AM | New arrivals = your ‘what do I wear?’ answer | 44 | The drop you will be living in. | Jun 29, 2026 2:57 AM · 44 characters. The drop you will be living in. | |
| Jun 22, 2026 3:00 AM | Psst ...Your 30 % VIP Sale is here! | 35 | Exclusive early access: 30 % off a good chunk of the website | Jun 22, 2026 3:00 AM · 35 characters. Exclusive early access: 30 % off a good chunk of the website | |
| Jun 15, 2026 4:36 AM | NEW | This Just In | 18 | The pieces you’ll wear nonstop, plus a few “okkk where are we going?” outfits. | Jun 15, 2026 4:36 AM · 18 characters. The pieces you’ll wear nonstop, plus a few “okkk where are we going?” outfits. | |
| Jun 7, 2026 4:38 AM | Your Item Is Back In Stock | 26 | We did a thing (Spoiler: It involves your wishlist) 🫨 | Jun 7, 2026 4:38 AM · 26 characters. We did a thing (Spoiler: It involves your wishlist) 🫨 | |
| May 30, 2026 1:36 AM | New Arrivals who? I’m comparing fits | 36 | Same piece, two styling vibes. Copy/paste and move on. | May 30, 2026 1:36 AM · 36 characters. Same piece, two styling vibes. Copy/paste and move on. | |
| May 23, 2026 9:48 PM | Something new for your weekend | 30 | It’s giving “put together” without trying too hard. That part. | May 23, 2026 9:48 PM · 30 characters. It’s giving “put together” without trying too hard. That part. | |
| May 18, 2026 2:58 AM | NEW | This Just In | 18 | If you’re in a “what do I wear” spiral, this fixes it. Fast. | May 18, 2026 2:58 AM · 18 characters. If you’re in a “what do I wear” spiral, this fixes it. Fast. | |
| May 9, 2026 1:36 AM | New Arrivals who? I’m comparing fits | 36 | Same piece, two bodies, two styling vibes. Scroll and pick yours. | May 9, 2026 1:36 AM · 36 characters. Same piece, two bodies, two styling vibes. Scroll and pick yours. | |
| May 2, 2026 1:32 AM | Quick heads up (this makes life easier) | 39 | Your shortcut is here. Copy paste outfits, minimal thinking required. | May 2, 2026 1:32 AM · 39 characters. Your shortcut is here. Copy paste outfits, minimal thinking required. |
Based on 30 emails received from May 2 to Oct 27, 2026. Times in US Eastern. How we collect