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Value = Versatility + Durability

We designed our sweater with value as the top priority.

My Friend JoniSaturday, Oct 17, 2026 at 10:00 AM EasternKlaviyo
My Friend JoniValue = Versatility + Durability
Subject
Value = Versatility + Durability
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We designed our sweater with value as the top priority.
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hello@myfriendjoni.com
Sent
Sat Oct 17, 2026, 10:00 AM ET
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From
My Friend Joni <[email protected]>
Subject
Value = Versatility + Durability
Date
Sat, 17 Oct 2026 14:00:52 +0000 (UTC)
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Sent just before and after

Oct 17, 2026 10:00 AMValue = Versatility + Durability (this email)
Oct 13, 2026 9:02 PM40% off everything, through October 27
Oct 11, 2026 1:07 PMThis is what we had in mind
Oct 10, 2026 9:02 PMWelcome to my Friend Joni — here's $75 off
Sep 6, 2026 11:05 AMI would never make a sweater from 100% royal alpaca
Sep 5, 2026 1:07 PMNo rush.
Sep 4, 2026 1:05 PMWhy Peru.

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