The surprising science behind your loo roll.

Preview text: Why loo roll stays strong when dry and disappears when flushed.

Naked PaperWednesday, Jun 10, 2026 at 7:01 AM EasternKlaviyo
Naked PaperThe surprising science behind your loo roll.
Subject
The surprising science behind your loo roll.
Preview text
Why loo roll stays strong when dry and disappears when flushed.
From
hello@nakedpaper.com
Sent
Wed Jun 10, 2026, 7:01 AM ET
Sent to
uk.nakedpaper.com
Size
127 KB
Images
19
Links
26, 13 of them buttons
Subject length
44 characters

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Sent in its busiest hour, 7 AM, which holds 63% of its emails. The subject is 44 characters; its average is 34.

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From
Naked Paper <[email protected]>
Subject
The surprising science behind your loo roll.
Date
Wed, 10 Jun 2026 11:01:56 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.nakedpaper.com
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Sent just before and after

Jul 15, 2026 7:00 AMCurious about how loo roll is made? 🧻
Jun 30, 2026 7:00 AMA near zero waste approach to manufacturing ♻️
Jun 24, 2026 7:00 AMWhat’s the difference between loo roll, kitchen roll & tissues?
Jun 10, 2026 7:01 AMThe surprising science behind your loo roll. (this email)
May 27, 2026 7:01 AMThe hidden impact of loo roll packaging.
May 15, 2026 7:00 AMLast chance to win a £200 John Lewis voucher!
May 12, 2026 7:01 AMWe’ve made some upgrades in our factory 🏭

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