The real reason I started this

Preview text: We didn't set out to sell shirts It started as a joke. It didn't stay one. NARRATIVE…

Narrative Clothing Co.Friday, Oct 16, 2026 at 7:35 AM EasternKlaviyo
Narrative Clothing Co.The real reason I started this
Subject
The real reason I started this
Preview text
We didn't set out to sell shirts It started as a joke. It didn't stay one. NARRATIVE…
From
jonnyp@narrativeclothingco.com
Sent
Fri Oct 16, 2026, 7:35 AM ET
Size
19 KB
Images
4
Links
7, 3 of them buttons
Subject length
30 characters

Against Narrative Clothing Co.'s usual

Sent in its busiest hour, 7 AM, which holds 29% of its emails. The subject is 30 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Narrative Clothing Co. <[email protected]>
Subject
The real reason I started this
Date
Fri, 16 Oct 2026 11:35:19 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
tbfvqd.shared.klaviyomail.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=shared.klaviyomail.com s=mtb1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 29, 2026 10:52 AMIt's more than a shirt.
Oct 21, 2026 6:02 PMNothing’s wrong. You still don’t want to go.
Oct 19, 2026 7:36 AMWe want to see this on you
Oct 16, 2026 7:35 AMThe real reason I started this (this email)
Oct 15, 2026 7:34 AMYour $5 is inside
Oct 14, 2026 7:33 AMWelcome to the Hometeam
Sep 23, 2026 6:03 PMThis is the last one (AND BEST ONE!)

More from Narrative Clothing Co.

All Narrative Clothing Co. emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 16, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.